Men not only buy essentials like shampoo or soap at the beauty retailer, but also makeup. "The reason is that men are understanding now that looking good extends beyond having great apparel and a nice watch," says Barry Beck, co-founder and COO of Bluemercury, which was bought by Macy's in 2015. For full interview, [click here](https://cheddar.com/videos/the-future-of-makeup-is-men).

Share:
More In Business
Stocks Fall Amid Renewed Fears Over Rate Hikes
Stocks fell at the open Tuesday as the 10-year Treasury yield spiked following retail sales data and bank earnings, raising concerns over more rate hikes. Investors are also keeping an eye on tensions in the Middle East and its potential effect on global markets.
Load More