Blue Apron reported a smaller drop in revenue than expected for the fourth quarter on Tuesday. Tonya Garcia, Retail Reporter at MarketWatch and Jason Moser, Analyst at The Motley Fool, join The Long and The Short to discuss where the meal kit delivery company goes from here. The main focus on Blue Apron has been its customer growth. This quarter it reported a loss of 15% year-over-year in customers, reflecting a cut in marketing spend. Moser says the company's biggest issue is building up that loyal customer base with the little amount of money it has for marketing. It won't make investors feel at ease until they see some solid growth in the user category. Plus, what sets Blue Apron apart from the others? Garcia says in this type of competitive industry each company needs to have that one thing others don't. Right now, she's not seeing anything unique about Blue Apron. She's hoping if it ramps up market spending it can figure out that key piece to the puzzle.

Share:
More In Business
Hung Up for Good: FCC Bans AI-Generated Robocall Voices
The Federal Communications Commission knows (to loosely quote Drake) "when that [AI robocall] hotline bling, that can only mean one thing" — deception. The agency says bad actors have been using these voices to misinform voters.
Disney’s Entertainment Takeover
David Stryzewski, CEO of Sound Planning Group, breaks down Disney’s latest results, from adding Taylor Swift to building out ESPN, and why Bob Iger’s leadership is crucial.
Coke Announces New Raspberry-Flavored Coca-Cola Spiced
From Flamin’ Hot Cheetos to Sweet Heat Starburst, America’s snacks are getting spicier. Now, Coca-Cola wants in on the trend. The beverage giant introduced Coca-Cola Spiced, the first new permanent offering to its North American portfolio in three years.
Load More