Michelle Chiu, Blue Apron's VP of brand experience, explains why the digital-first company is opening a pop-up store in New York City. Shares of the stock are down nearly 70 percent since the company went public last year. For full interview, [click here](https://cheddar.com/videos/unpacking-the-meal-kit-trend).

Share:
More In Business
Report: Smoke filled the cabin of a Delta plane in Atlanta
Smoke that filled the cabin of a Delta flight as it took off from the Atlanta airport in February was so thick the led flight attendant had trouble seeing past the first row of passengers and the pilots donned oxygen masks as a precaution.
Load More