Blue Apron Ditches the Box for Brick and Mortar

Michelle Chiu, Blue Apron's VP of brand experience, explains why the digital-first company is opening a pop-up store in New York City. Shares of the stock are down nearly 70 percent since the company went public last year. For full interview, [click here](https://cheddar.com/videos/unpacking-the-meal-kit-trend).

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