*By Max Godnick*
TV writers are used to responding to notes from network executives. Now, they're catering to fans on Twitter, too.
Karin Gist, showrunner of Fox's "Star", and Kriss Turner Towner, executive producer of the OWN Network's "Greenleaf", are responsible for steering the creative direction of their respective shows. They said that viewers' reactions on social media helps determine some of the choices they make in their writers' rooms.
"Black Twitter has a lot of power in Hollywood," said Gist in an interview with Cheddar's Brad Smith at the American Black Film Festival in Miami.
The term "Black Twitter" is frequently used to refer to the network of users who collectively weigh in on matters of cultural, political, and societal importance. The notion has already helped bring memes, hashtags, and movements like Black Lives Matter to prominence. Gist and Turner Towner said they make content decisions with the abstract group in mind.
"We care about our audience and what does Black Twitter say, so we have a responsibility to our viewers," said Turner Towner, adding, "Because of social media, we take that into account more."
Gist and Turner Towner are two of just a few African-American women at the helm of major television shows. While their two current projects center on stories about underrepresented communities, they said they don't feel as though they're being limited in the types of stories they tell on screen.
"I no longer think of it as a box, I think of it as an opportunity and a privilege," said Gist.
Both women encouraged writers of colors to tell stories that are true to themselves, emphasizing their potential as a mechanism for progress in Hollywood's road to better diversity and inclusion.
"I think it's really important to kind of tell your story, be honest about it, and be unapologetic about it," said Gist.
"The box is freakin' fantastic," she said.
For the full interview, [click here](https://cheddar.com/videos/running-the-show-in-a-tv-writers-room).
Rapper and singer T-Pain is teaming up with Google this holiday season to encourage shoppers to support Black-owned businesses on Black Friday. Stephanie Horton, the director of marketing for Google Shopping, joined Cheddar to provide some details about T-Pain's new song, featuring Normani, in a new shoppable interactive film for the promotion. She also explained how Google worked with local artists in various states to create shoppable murals, where products seen in the artwork are discoverable online by simply pointing your camera at it.
Jill and Carlo cover the developing story out of suburban Milwaukee, where a speeding SUV careened through a Christmas parade. Looters get more brazen in San Francisco, the missing Chinese tennis star resurfaces, and more.
Alternative asset, sports cards-focused platform Alt recently raised $75 million in a Series B round. Alt's platform lets users research, trade, and securely store sports cards and other high-value assets. Right now, the company has more than $70 million worth of cards in its vault. The company is also hoping to get into other assets, including NFTs. Alt CEO Leore Avidar joins Cheddar News' Closing Bell to discuss.
Michael Tubbs, former Mayor of Stockton, California and author of 'The Deeper the Roots,' joined Cheddar Movers to talk all about his new memoir, and his ongoing fight to make meaningful change in his community.
Streaming platform Roku announced plans to develop more than 50 original shows in a bid to become a destination for free content amid growing competition in the space. Shelly Kramer, co-founder and lead analyst at Futurum Research, spoke to Cheddar about the new offering "The transition here from hardware to adding a software component by way of original content, I think is smart," she said. "And it's all about the Benjamins." Kramer also noted that she doesn't necessarily think Roku is entering the content game too late.
Ameeth Sankaran, CEO of the emmy-winning media company Religion of Sports, joined Cheddar to talk about the "Man in the Arena: Tom Brady" docuseries that premiered on ESPN+ earlier this week. Sankaran noted Brady and former NFL star Michael Strahan as co-founders and discussed the origin of the company and its goal to tell stories about sports figures beyond their roles on the court or field.
The behind-the-scenes story of HBO's history is chronicled in the new book 'Tinderbox: HBO's Ruthless Pursuit of New Frontiers.' The book tells the true story of how HBO came to dominate the television industry as we know it. The man behind the book has interviewed over 700 key sources to uncover a bottomless trove of secrets, surprises, and never before heard stories. James Andrew Miller joins Cheddar News to share more.
In an all-new podcast, one sports journalist takes listeners through never-before-heard tapes of a teenage Kobe Bryant as he explores his thoughts, his dreams, his goals at the start of his path to becoming an NBA icon. Journalist at the Philadelphia Inquirer and host of the podcast, "I Am Kobe" from Diversion Podcasts Mike Sielski, joined Cheddar to discuss more.
As the world of trading in cryptocurrency gets more popular experts say competition in the space could get bigger within the next year. CEO of Onramp Invest Tyrone Ross, joined Cheddar to discuss more.
As the upcoming Thanksgiving holiday approaches, several airports around the country can expect to see an increased amount of travel. As a result, experts say there could be some expected chaos as travelers try to get to their destination. Host of the Travel Genius podcast Mark Ellwood, joined Cheddar to discuss more.
