Betting on Patriotism: What Makes a Military-Friendly Company

*By Michael Teich* Patriotism can be good for profits, says Rich Cea, head of UBS's ETF product InsightShares. Through its Patriotic Employers ETF, launched last January, UBS gives socially conscious investors an opportunity to support companies that recruit and hire military veterans. A portion of the revenue generated by the ETF will be donated to veteran charities. "The companies that do well are the ones that invest in their programs to find leaders, culture carriers, and good team players," Cea told Cheddar on Monday. He named Home Depot and IBM as examples of companies that do this particularly wellーand they're not the only ones. Topping [Military.com's list](http://militaryfriendly.com/employers/?search=employers&industry=&revenue=&das_name=&mfe_verif=&rank_awards=Top+10) of military-friendly workplaces are insurance company State Farm and Big Four consulting firm PwC. And it's not a matter of supporting veterans on principle, added Cea. Military veterans are often overlooked because hiring managers don't recognize their value in the workplace. "We're looking for the companies that are doing the best job at hiring the best people for the job. Now, more and more, that's a challenge." For the full interview, [click here](https://cheddar.com/videos/the-link-between-patriotism-and-investing).

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