Betting on Patriotism: What Makes a Military-Friendly Company
*By Michael Teich*
Patriotism can be good for profits, says Rich Cea, head of UBS's ETF product InsightShares.
Through its Patriotic Employers ETF, launched last January, UBS gives socially conscious investors an opportunity to support companies that recruit and hire military veterans. A portion of the revenue generated by the ETF will be donated to veteran charities.
"The companies that do well are the ones that invest in their programs to find leaders, culture carriers, and good team players," Cea told Cheddar on Monday.
He named Home Depot and IBM as examples of companies that do this particularly wellーand they're not the only ones. Topping
[Military.com's list](http://militaryfriendly.com/employers/?search=employers&industry=&revenue=&das_name=&mfe_verif=&rank_awards=Top+10) of military-friendly workplaces are insurance company State Farm and Big Four consulting firm PwC.
And it's not a matter of supporting veterans on principle, added Cea. Military veterans are often overlooked because hiring managers don't recognize their value in the workplace.
"We're looking for the companies that are doing the best job at hiring the best people for the job. Now, more and more, that's a challenge."
For the full interview, [click here](https://cheddar.com/videos/the-link-between-patriotism-and-investing).
Sabrina Siddiqui, National Politics Reporter at The Wall Street Journal, joins to break down the SNAP funding delays and the human cost of the ongoing shutdown.
AI is reshaping investigations. Longeye CEO Guillaume Delepine shares how their AI workspace empowers law enforcement to uncover insights faster and smarter.
Stephen Kates, Financial Analyst at Bankrate, joins to discuss the Fed’s 25-basis-point rate cut, inflation risks, and what it all means for consumers and marke
Big tech earnings take center stage as investors digest results from Alphabet, Meta, Microsoft, Amazon, and Apple, with insights from Gil Luria of D.A. Davidson
