*By Max Godnick*
Bethenny Frankel is using the same skills she used to succeed in the business world to help change lives in Puerto Rico and Guatemala.
The author, philanthropist, and entrepreneur is the founder of B Strong, a crisis intervention initiative that focused its efforts on disaster relief during the historic Atlantic hurricane season of 2017. The organization helped charter over fifty planes to deliver aid to Puerto Rico and raised over $1 million, which was distributed via cash cards.
"It felt like business," Frankel said of the non-profit endeavor in an interview with Cheddar on Tuesday.
The "Real Housewives of New York" star said she approached her role like a CEO and viewed her supporters as investors.
"They were investing their money to help people or investing their time to donate," she said.
Frankel's business mindset is one she knows well as the founder of Skinnygirl, the lifestyle brand she sold to Beam Suntory in 2011. The company is now expanding beyond its cocktail roots into food and clothing, with a denim line expected to be in stores this fall. She also started production company B Real-ity and is a guest judge on ABC's hit deal-making show, "Shark Tank."
Frankel thinks these experiences helped her prepare for her most important job yet.
"I knew that skill set," she said of the tools required to conduct such a large-scale relief endeavor, directly tracing them back to her stint as an event planner. "I know how to start a company, I know how to run a company, I know how to manage people and execute."
Frankel said the experience kept her from sleeping for three months as she organized her team and helped mobilize online chat rooms into meaningful support. She framed her direct and personal approach to a privately-run humanitarian mission as more effective and trustworthy than larger organizations.
"Right now the world of Big Charity is very not trusted," Frankel said, adding, "The people in Puerto Rico don't know where that money is."
For the full segment, [click here.](https://cheddar.com/videos/bethenny-frankel-runs-disaster-relief-efforts-like-a-ceo)
AT&T and Verizon have agreed to delay activating their 5G services for two weeks after Airlines for America, a lobbying group that represents American, Delta, and other airlines, filed a petition last week with the FCC to stop the deployment of 5G in the U.S. over concerns that the network can interfere with certain systems on airplanes. President Biden spoke out about it, saying it would avoid further delays and cancellations of flights. Light Reading 5G and Mobile Strategies Director Mike Dano joined Cheddar News' Closing Bell to discuss.
Nick Hotchkin, WW's Chief Operating Officer, joins Cheddar News to discuss the wellness industry's evolution and the importance of this new year for consumers.
Nick Hotchkin, WW chief operating officer, joins Cheddar News to talk about the company's latest program innovation 'PersonalPoints.' Liv Bowser, founder of Liberate, talks to our Hena Doba about creating the first mental fitness studio. Meanwhile, students in Illinois will now receive 5 mental health days per year, State Senator Robert Martwick tell us more about the bill.
On a day where the Dow and Russell 2000 each closed more than 3% lower, Melissa Armo, founder and owner of The Stock Swoosh, says Wednesday's big sell-off could extend into after-hours trading. She joined Cheddar News' Closing Bell for more.
At a time when banks in countries like Australia and Spain are offering customers cryptocurrency assets for the first time, Josh Goodbody, COO of Qredo, believes we're going to see more financial institutions across the world unveil their crypto solutions this year after developing them behind the scenes last year. He joined Cheddar News' Closing Bell to discuss.
Americans looking to purchase at-home COVID-19 tests will now have to shell out a bit more money after an agreement expired between the White House and companies to sell the tests at cost. The price of Abbot's BinaxNow test kit from October to December was $14 apiece; on Tuesday, Walmart's website listed the test for $19.88, and Kroger listed the tests for $23.99. Carbon Health Regional Clinical Director Dr. Bayo Curry-Winchell joined Cheddar News' Closing Bell to discuss the impact higher prices will have as the nation experiences another surge in cases.
