*By Max Godnick*
Bethenny Frankel is using the same skills she used to succeed in the business world to help change lives in Puerto Rico and Guatemala.
The author, philanthropist, and entrepreneur is the founder of B Strong, a crisis intervention initiative that focused its efforts on disaster relief during the historic Atlantic hurricane season of 2017. The organization helped charter over fifty planes to deliver aid to Puerto Rico and raised over $1 million, which was distributed via cash cards.
"It felt like business," Frankel said of the non-profit endeavor in an interview with Cheddar on Tuesday.
The "Real Housewives of New York" star said she approached her role like a CEO and viewed her supporters as investors.
"They were investing their money to help people or investing their time to donate," she said.
Frankel's business mindset is one she knows well as the founder of Skinnygirl, the lifestyle brand she sold to Beam Suntory in 2011. The company is now expanding beyond its cocktail roots into food and clothing, with a denim line expected to be in stores this fall. She also started production company B Real-ity and is a guest judge on ABC's hit deal-making show, "Shark Tank."
Frankel thinks these experiences helped her prepare for her most important job yet.
"I knew that skill set," she said of the tools required to conduct such a large-scale relief endeavor, directly tracing them back to her stint as an event planner. "I know how to start a company, I know how to run a company, I know how to manage people and execute."
Frankel said the experience kept her from sleeping for three months as she organized her team and helped mobilize online chat rooms into meaningful support. She framed her direct and personal approach to a privately-run humanitarian mission as more effective and trustworthy than larger organizations.
"Right now the world of Big Charity is very not trusted," Frankel said, adding, "The people in Puerto Rico don't know where that money is."
For the full segment, [click here.](https://cheddar.com/videos/bethenny-frankel-runs-disaster-relief-efforts-like-a-ceo)
Fundrise is an investment platform that allows its users to access a diversified portfolio of real estate investments. The company found more than 70 percent of 1,000 Gen Z and Millenial investors surveyed were concerned about inflation and 66 percent were putting their money in real estate, venture capital, and crypto as a safety net. Ben Miller, CEO and co-founder of Fundrise, joined Cheddar to talk about providing retail investors access to the previously difficult-to-access private real estate markets. "I think there's there's an understanding in society that real estate is where you go when there's high inflation," Miller said.
In January alone, the gaming sector has seen three major acquisitions. Yesterday, Sony added to the flurry of M&A activity in the gaming space, snatching up game developer 'Bungie' for $3.6 billion dollars. Renee Gittins, executive director at the International Gaming Developers Association, joins Cheddar News to discuss.
General Motors reported its Q4 earnings Tuesday. While chip shortages impacted sales and revenue last quarter, Paul Jacobson, GM Chief Financial Officer, told Cheddar chip availability has gotten better since Q3. This is crucial as GM has pivoted its focus toward electric vehicles. It recently announced it will be building a new battery plant in Michigan, making $35 billion in EV investments, and producing a million electric vehicles by 2025.
Google’s philanthropy arm, Google.org, recently announced a $10 million grant for the AARP Foundation to aid in teaching digital skills to low income older workers. As the implementation of hybrid work expands, a greater emphasis is being placed on helping workers 50 years old and up — especially among women and people of color — to be digitally literate in order to keep the workplace generationally diverse. Lisa Marsh Ryerson, president of the AARP Foundation, joined Cheddar News to talk about the curriculum of the partnership. "Those of us who are 50 and older are not digital natives, so we do have a learning curve that we have to address," she noted.
