Ira Schwartz, CEO of Free Country, joins Cheddar to talk about some of the recent trends in the outerwear industry, one being cost. Schwartz talks about how Free Country is competing with mainstream names such as North Face and Canada Goose. He talks about the price dislocation within the outerwear space. His mission is to keep most Free Country products under $100, so the average American doesn't need to break the bank. Plus, why the "dressing casual" trend is here to stay. Because of that, outerwear companies need to design for fashion and usability. Plus, Free Country has partnered with the Fresh Air Fund on its #GetOutThere campaign. Free Country aims to give outerwear to kids within the Fresh Air Fund to encourage them to stop sitting on the couch.

Share:
More In Culture
Finding Educational Toys for the Right Price
The Toy Insider recently held its Holiday of Play event to display what items will be on your kids' lists for the upcoming holiday season. Michelle Castillo found some educational toys for under $50 and spoke with Laurie Schacht, chief toy officer of The Toy Insider, about what to look out for.
Load More