Ira Schwartz, CEO of Free Country, joins Cheddar to talk about some of the recent trends in the outerwear industry, one being cost. Schwartz talks about how Free Country is competing with mainstream names such as North Face and Canada Goose. He talks about the price dislocation within the outerwear space. His mission is to keep most Free Country products under $100, so the average American doesn't need to break the bank. Plus, why the "dressing casual" trend is here to stay. Because of that, outerwear companies need to design for fashion and usability. Plus, Free Country has partnered with the Fresh Air Fund on its #GetOutThere campaign. Free Country aims to give outerwear to kids within the Fresh Air Fund to encourage them to stop sitting on the couch.

Share:
More In Culture
On The Scene at Artesano Peruvian Cuisine Restaurant
Peruvian cuisine has been on the rise globally with some of Lima's restaurants named as some of the top eateries in the world. Cheddar News was on the scene at Artesano in downtown Manhattan where Chef Cesar Taboada displayed some of Peru's finest and most famous dishes, including ceviche, causa and lomo saltado. Taboada also explained the Asian influence on Peruvian cuisine that has helped the Andean country expand its offerings to hundreds of typical dishes on its menu.
Load More