Ira Schwartz, CEO of Free Country, joins Cheddar to talk about some of the recent trends in the outerwear industry, one being cost. Schwartz talks about how Free Country is competing with mainstream names such as North Face and Canada Goose. He talks about the price dislocation within the outerwear space. His mission is to keep most Free Country products under $100, so the average American doesn't need to break the bank. Plus, why the "dressing casual" trend is here to stay. Because of that, outerwear companies need to design for fashion and usability. Plus, Free Country has partnered with the Fresh Air Fund on its #GetOutThere campaign. Free Country aims to give outerwear to kids within the Fresh Air Fund to encourage them to stop sitting on the couch.

Share:
More In Culture
Cheddar Paws: Animal Medium Communicates With Pets
Nancy Mello, an animal communicator with Medium, joined Cheddar News to discuss how her love of animals led to a change from doing readings with people and spoke of her experiences and the process of helping animals. Mello also does a live pet reading in studio.
On the Scene: Statue of Liberty
The Statue of Liberty is one of the most famous attractions in New York City but there's a lot more to this landmark than one may think. Rafael Abreu, vice president of marketing with Statue City Cruises, spoke with Cheddar News to discuss the park's operations and Park Ranger Laurel Brierly also joined from inside the statue's famed crown to talk about visiting the landmark.
An Inside Look at DIBS Beauty With Co-Founder Jeff Lee
Jeff Lee, CEO and co-founder of the DIBS Beauty brand, which is a finalist in the CEW Beauty Awards' make-up tools category, spoke with Cheddar News to discuss his background, career, and success in fashion -- and eventually working with baseball great Alex Rodriguez and influencer Courtney Shields -- after a career as a corporate lawyer.
Load More