Ira Schwartz, CEO of Free Country, joins Cheddar to talk about some of the recent trends in the outerwear industry, one being cost. Schwartz talks about how Free Country is competing with mainstream names such as North Face and Canada Goose.
He talks about the price dislocation within the outerwear space. His mission is to keep most Free Country products under $100, so the average American doesn't need to break the bank. Plus, why the "dressing casual" trend is here to stay. Because of that, outerwear companies need to design for fashion and usability.
Plus, Free Country has partnered with the Fresh Air Fund on its #GetOutThere campaign. Free Country aims to give outerwear to kids within the Fresh Air Fund to encourage them to stop sitting on the couch.
Pernilla Sjöholm, star of the Tinder Swindler on Netflix and founder of IDfier, explains how she went from fraud to co-founder of her own company. Watch!
Le Poisson Rouge co-founder David Handler talks creating an eclectic space where Lady Gaga, metal bands and string quartets all share the same legendary stage