Being Cupid With 1-800-Flowers.com

Valentine's Day is right around the corner and 1-800-Flowers.com has been working overtime in an attempt to deliver the perfect gift. Chris McCann, CEO of 1-800-Flowers.com, joins The Long and The Short to discuss the season of love. McCann says Valentine's Day is actually the company's third busiest time of year. He says other companies within the 1-800-Flowers.com brand, such as Harry & David, have boosted the company's revenue and growth. The company has had to widen its product offerings in an effort to attract younger customers. McCann says the sentiment of gifting hasn't changed, but the type of gifts have. However, the biggest trend for this Valentine's Day season? Purple flowers! Plus, how technology has impacted the way flowers are sold. McCann says voice assistants are becoming a popular way to order flowers. 1-800-Flowers.com has tried to embrace technology as much as possible to cater to the changing needs of its customers.

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