Valentine's Day is right around the corner and 1-800-Flowers.com has been working overtime in an attempt to deliver the perfect gift. Chris McCann, CEO of 1-800-Flowers.com, joins The Long and The Short to discuss the season of love.
McCann says Valentine's Day is actually the company's third busiest time of year. He says other companies within the 1-800-Flowers.com brand, such as Harry & David, have boosted the company's revenue and growth. The company has had to widen its product offerings in an effort to attract younger customers. McCann says the sentiment of gifting hasn't changed, but the type of gifts have. However, the biggest trend for this Valentine's Day season? Purple flowers!
Plus, how technology has impacted the way flowers are sold. McCann says voice assistants are becoming a popular way to order flowers. 1-800-Flowers.com has tried to embrace technology as much as possible to cater to the changing needs of its customers.
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
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