Evangelina Petrakis, EP Jewels founder, joined 'beWell' to talk about her ascent into social media stardom and how it helped in the launch of her business. She noted that authenticity was one factor that helped transition social media followers into paying customers.

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Lilly Singh Partners With Aavrani for Hair Products
YouTube comedian and writer Lilly Singh is partnering with Aavrani to work on a new hair care collection. Singh spoke with Hena Doba and provided Cheddar News with a glimpse of her new project. "I'm going to say that choices are what makes the beauty industry so amazing," Singh said.
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