Be Well: Evangelina Petrakis Talks Social Media Stardom and Flourishing Jewelry Business
Evangelina Petrakis, EP Jewels founder, joined 'beWell' to talk about her ascent into social media stardom and how it helped in the launch of her business. She noted that authenticity was one factor that helped transition social media followers into paying customers.
Customers fell for Starbucks' fall menu in the fiscal fourth quarter, with Pumpkin Spice Lattes and apple croissants helping the company achieve record revenue.