*By Michael Teich* Bayer is turning to Amazon Alexa to find the world's next big scientists, engineers, and mathematicians. The German pharmaceutical and science giant is launching "Science Studio," an Alexa STEM education skill designed to engage the next generation of students. "This is now ears-on-science to do the hands-on-science. Let's go to where the kids are and let's help get them excited about science," Ray Kerins, Bayer's SVP of Corporate Affairs said Monday in an interview on Cheddar. Bayer's efforts caught the attention of six-time Olympic medalist Jackie Joyner-Kersee. She sees STEM education as a big opportunity to build a bright future for girls. "To get young girls to have an interest in science, and then with this Alexa Echo app, it's just amazing," she told Cheddar. It is projected that nearly 2.5 million STEM jobs will go unfilled in 2018. By introducing science experiment instructions integrated with Amazon's ($AMZN) smart speaker, Bayer thinks investing in STEM education can minimize future vacancies in the field. "Kids lose interest on STEM and science in the 5th and 6th grade. More importantly, unfortunately, young girls lose it and minorities even worse so," Kerins added. Targeting smart speakers gives Bayer a foot in the door into millions of homes. In 2017, there were 45 million connected homes using virtual assistants and that number is expected to more than double in the next couple of years. It is estimated that 94.2 million households, or 75 percent of U.S. households, will own a smart speaker by 2020.

Share:
More In Business
Is U.S. Restaurants’ Breakfast Boom Contributing to High Egg Prices?
It’s a chicken-and-egg problem: Restaurants are struggling with record-high U.S. egg prices, but their omelets, scrambles and huevos rancheros may be part of the problem. Breakfast is booming at U.S. eateries. First Watch, a restaurant chain that serves breakfast, brunch and lunch, nearly quadrupled its locations over the past decade to 570. Fast-food chains like Starbucks and Wendy's added more egg-filled breakfast items. In normal times, egg producers could meet the demand. But a bird flu outbreak that has forced them to slaughter their flocks is making supplies scarcer and pushing up prices. Some restaurants like Waffle House have added a surcharge to offset their costs.
Trump Administration Shutters Consumer Protection Agency
The Trump administration has ordered the Consumer Financial Protection Bureau to stop nearly all its work, effectively shutting down the agency that was created to protect consumers after the 2008 financial crisis and subprime mortgage-lending scandal. Russell Vought is the newly installed director of the Office of Management and Budget. Vought directed the CFPB in a Saturday night email to stop work on proposed rules, to suspend the effective dates on any rules that were finalized but not yet effective, and to stop investigative work and not begin any new investigations. The agency has been a target of conservatives since President Barack Obama created it following the 2007-2008 financial crisis.
Load More