Bayer Launches Amazon Alexa Skill to Turn Students into Scientists
*By Michael Teich*
Bayer is turning to Amazon Alexa to find the world's next big scientists, engineers, and mathematicians.
The German pharmaceutical and science giant is launching "Science Studio," an Alexa STEM education skill designed to engage the next generation of students.
"This is now ears-on-science to do the hands-on-science. Let's go to where the kids are and let's help get them excited about science," Ray Kerins, Bayer's SVP of Corporate Affairs said Monday in an interview on Cheddar.
Bayer's efforts caught the attention of six-time Olympic medalist Jackie Joyner-Kersee. She sees STEM education as a big opportunity to build a bright future for girls.
"To get young girls to have an interest in science, and then with this Alexa Echo app, it's just amazing," she told Cheddar.
It is projected that nearly 2.5 million STEM jobs will go unfilled in 2018. By introducing science experiment instructions integrated with Amazon's ($AMZN) smart speaker, Bayer thinks investing in STEM education can minimize future vacancies in the field.
"Kids lose interest on STEM and science in the 5th and 6th grade. More importantly, unfortunately, young girls lose it and minorities even worse so," Kerins added.
Targeting smart speakers gives Bayer a foot in the door into millions of homes. In 2017, there were 45 million connected homes using virtual assistants and that number is expected to more than double in the next couple of years. It is estimated that 94.2 million households, or 75 percent of U.S. households, will own a smart speaker by 2020.
A bipartisan group of two dozen lawmakers is asking the Securities and Exchange Commission to put the brakes on an initial public offering by Chinese fast fashion retailer Shein until it verifies it does not use forced labor from the country’s predominantly Muslim Uyghur population.
Pilots at American Airlines have voted to authorize a strike, and Southwest Airlines pilots are preparing to join them, as unions put more pressure on the airlines to approve new contracts with hefty pay raises.
Cheddar News takes a look at The Day Ahead as the Federal Reserve's two-day meeting kicks off on Tuesday while earnings season continues with some big-name companies such as Ford, Pfizer, Starbucks and Uber on tap to report quarterly results. The JOLTS report is also due to be released ahead of April job numbers.
Dan Geltrude, managing partner of Geltrude & Co., joined Cheddar News to discuss why it's vital for a college student to begin budget preparations early for college tuition. "It's developing good financial habits," he said. "I'm a strong proponent that in high school, there should be some teaching, some course ... about personal finance."
