*By Conor White*
With Major League Baseball's postseason just one week away, fans are gearing up for an October full of exciting moments and unforgettable finishes. But the league is scrambling to attract more viewers ー and younger ones, at that.
"We've got to do a better job of having some games in the afternoon in the postseason," Ron Darling, MLB analyst for TBS, said Tuesday in an interview on Cheddar, "so our younger viewers who come home from school can watch games like I did when I was a young kid."
According to the Sports Business Journal, Major League Baseball has the second-oldest fan in pro sports with an average age of 57. Only the PGA Tour can claim an older demographic.
Darling is very familiar with the rigors of the postseason ー he helped the New York Mets win the World Series back in 1986. But the game has changed quite a bit since then, and so has the broader landscape.
In addition to football, basketball, hockey, and soccer, baseball now has another sport vying for fans' attention.
"Esports has just become so popular, so quickly," the former pitcher said. "The way they do things are things that baseball and other sports should've thought of years and years ago."
But the rise of esports may not be all bad, Darling said.
"I think what esports is going to do for the major sports, it's going to make them ー and demand of themー that they change all of the old thinking," he said.
MLB certainly isn't shunning advancements in technology, though. In fact, the league was one of the first to stream games to consumers via MLB.TV, and MLB Advanced Media is considered the gold-standard for sports streaming. The league has also struck deals to stream games via Twitter ($TWTR) and Facebook ($FB), and Darling expects to see more of those partnerships in the future.
"I think at some point, instead of one of the major networks, you might have one of the \[social\] media outlets doing more and more games," he said.
For full interview [click here](https://cheddar.com/videos/prelude-to-a-fall-classic).
The golf superstar signed with TaylorMade back in 2017 but was out of the game that year due to a back surgery and a reckless driving incident. Since then, things have turned around for Woods. He's preparing to play in the British Open in just a few days and his "ball striking is terrific, his putting is great, and I think he’s in a great position right now to challenge,” says TaylorMade CEO David Abeles.
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Trump Faces Bipartisan Backlash
Russian Woman Charged With Election Meddling
Hawaii's 'Lava Bomb' Injures Tourists
Deadly Fire Near Yosemite National Park Doubles
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*President Trump meets with Russian President Putin in Helsinki, Finland, days after the indictment of 12 Russian operatives for trying to disrupt the 2016 election.
*A federal judge blasts the HHS giving them one more week to reunite 2,000 families at the border after the administration missed the initial deadline.
*Protests erupted in Chicago over the weekend after a popular barber was shot and killed by the police.
*Novak Djokovic and Angelique Kerber won Wimbledon titles over the weekend. And France took home the World Cup.
Cheddar's Hope King gives us the details.
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*President Trump is in England preparing for a joint news conference with Theresa May. While the duo dined last night, The Sun newspaper published a sit-down interview with the president where he criticized May’s handling of Brexit. Trump warned trade deals with England could be nixed if Brexit isn’t handled properly.
*FBI agent Peter Strzok was removed from working on the Hillary Clinton email probe and the Trump-Russia investigation after text messages were discovered in which he criticized the president.
*Stormy Daniels made an encore appearance at the same strip club she was arrested at the night prior.
*A Kansas City water park will not reopen after a 10-year-old boy died on a water slide.
*Serena Williams beat Julia Görges of Germany yesterday to reach her 10th Wimbledon final.
Cheddar Big News's Jill Wagner gives us the details.
The Olympic gold medalist hosts “Wedding Cake Championship,” a new show on Food Network, with longtime friend and fellow figure skater Johnny Weir. While the new gig is worlds different from their athletic careers, there are still some similarities. “The competition part of it was fun,” Lipinski tells Cheddar.
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* Confusion at the NATO summit after President Trump said allies will add billions of dollars to defense spending. But French president Emmanuel Macron rebuffed those claims.
* Stormy Daniels was arrested after an alleged misdemeanor at a Columbus, Ohio, strip club. Her lawyer, Michael Avenatti, has also been working to reunite families at the southern border.
* The U.S. Senate voted yesterday on a non-binding resolution giving it a say on what tariffs are levied and against whom.
* New evidence prompted the Department of Justice reopened the case of Emmett Till, a 14-year-old boy who was killed in 1955 in Money, Miss.
* John Schnatter, founder and former CEO of Papa John’s, has resigned his chairman role after a racially-charged comment on a conference call.
* Americans made it to both the men’s and women’s Wimbledon semifinals, the first time since 2009.
Cheddar Big News' Jill Wagner tells us the latest.
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The NATO Summit got off to a heated start as President Trump already criticized member countries for not paying their fair share of defense spending.
The Trump administration also missed its promised deadline to reunite dozens of migrant families.
A natural gas leak in Sun Prairie, Wisc., turned deadly when an explosion erupted for several hours.
Brett Kavanaugh, the president's pick for the open Supreme Court seat, met on Capitol Hill with the vice president and senators yesterday.
The NFL Players Association is challenging the anti-kneeling policy, which requires players to remain in the locker room if they choose to protest the national anthem.
Hurricane Chris makes its way up the East Coast, but shouldn't make a major impact on land.
Cheddar Big News' Jill Wagner gives us the details.
France kicked Belgium out of the championship tournament on Tuesday. Some of the team's success so far can be attributed to its coach, Didier Deschamps, who captained the 1998 title-winning team and can convey that experience to his players, says Jeffrey Marcus, publisher of The Banter.
After Croatia's long-fought match against Russia on Saturday, the team may not have the stamina to beat England this week. "Croatia's had to play two very long 120-minute games followed by penalty shootouts," says Mike Murphy, deputy editor at Quartz. "That'll work in England's favor."
With the Golden State Warriors signing its fifth All-Star, some wonder whether the league has forever changed. "I just miss the days when guys would compete against each other ... Now with the world we live in, there's so much pressure on these kids to win," Shaquille O'Neal told Cheddar.
