While the coronavirus pandemic forced many media companies to slow down production and forced athletics to grind to a halt, Barstool Sports adapted and CEO Erika Nardini says the company was able to capitalize on a slew of non-sports-related content.
Now Barstool Sports' priority is to show buyers at the company's first appearance at the NewFronts marketing conference that it can still be profitable even without the return of North American pro leagues.
"We wanted to show, not only the showcasing of what we're creating -- so, all of the brands we're developing and running -- but also how we're performing for advertisers," she said.
Barstool's success during the shutdowns, Nardini explained, is not only attributable to the team's ability to "create content that's authentic" but also its commitment to creating content that fans want to engage with.
"We're building some of, if not, the very biggest brands on the internet," she said. "I think that during quarantine, most media companies stopped making content. They either had production challenges, they weren't able to gather in studios. We took the opposite approach."
Barstool's growth on social media platforms like TikTok and Instagram has also allowed the company's "brands the ability to play ball with those audiences" where they otherwise might not have had access, according to the CEO.
"Every single brand that's created at Barstool is programmed and produced for the internet, which means that we naturally attract what you would call 'young viewers,'" she said.
Even with the success of the non-sports content, Nardini said the company will not abandon its newfound format despite the imminent return of the pros, but will instead marry the new content with Barstool's core programs.
"What we've found is when you have eyes for the internet, and you're making content for the internet, that stuff can last," she noted.
Buy now, pay later — or point-of-sales loans — might be making it difficult to get a handle on your credit. These companies typically do not report payment history during transactions, so without this data going to credit scoring companies, it makes it difficult to know how many loans a customer still needs to pay. Experts are recommend paying off these debts as soon as possible.
A new survey from LendingClub and Pyments.com shows that more than one-third of Americans making $250,000 are living paycheck to paycheck. The alarming trend is being found mostly among millennial earners.
As manufacturing and shipping continue to face staffing challenges, robotic replacements are increasingly on their way to plug the gaps. Cheddar's Alex Vuocolo takes a deeper look at the latest trend.
Body odor is natural, but it’s not exactly welcome… Thankfully, we have all kinds of deodorants and antiperspirants to help eliminate the stink. But believe it or not, there was a time when people weren’t so ready to accept these solutions. In fact, it took a pretty savage marketing campaign to convince us we had a problem at all.
Cannabis World Congress and Business (CWCB) Expo returned to the Javits Center in Manhattan at a very decisive time for New York's cannabis industry. Chloe Aiello reports.
Vault, an NFT platform that allows creators to curate their own music and videos via an exclusive invitation, recently teamed up with independent artist Pip for the launch of his new album "Cotton Candy Skies." Nigel Eccles, the CEO of Vault, and singer-songwriter Pip joined Cheddar News to break down how the new platform works and why it's different from other blockchain concepts. "The way we've built it is we use the NFTs as keys that unlock the vault, and it's only the people who have those keys can actually see the contents of the vault," said Eccles. Pip added that he felt "inspired" to help with a new way of doing things in the music industry.
On this episode of ChedHER: Tiffany Johnson, CEO of Built for Launch, discusses the Black Founders Ecom Pledge that provides tools and resources for Black founders to build, launch, and scale a successful e-commerce business; Alexa von Tobel, Founder and Managing Partner of Inspired Capital, and Leoni Runge, Founder of Zaya, breaks down the state of maternal care and support for female founders in venture capital; Hannah Schwab, Global Co-Chair of Gender Expansive Council at JPMorgan Chase, explains the goal of the Gender Expansive Council and what kind of resources organizations can offer to support the LGBT+ community.
Tiffany Johnson, CEO of Built for Launch, joins ChedHER to discuss the Black Founders Ecom Pledge that provides tools and resources for Black founders to build, launch, and scale a successful e-commerce business.
