While the coronavirus pandemic forced many media companies to slow down production and forced athletics to grind to a halt, Barstool Sports adapted and CEO Erika Nardini says the company was able to capitalize on a slew of non-sports-related content.
Now Barstool Sports' priority is to show buyers at the company's first appearance at the NewFronts marketing conference that it can still be profitable even without the return of North American pro leagues.
"We wanted to show, not only the showcasing of what we're creating -- so, all of the brands we're developing and running -- but also how we're performing for advertisers," she said.
Barstool's success during the shutdowns, Nardini explained, is not only attributable to the team's ability to "create content that's authentic" but also its commitment to creating content that fans want to engage with.
"We're building some of, if not, the very biggest brands on the internet," she said. "I think that during quarantine, most media companies stopped making content. They either had production challenges, they weren't able to gather in studios. We took the opposite approach."
Barstool's growth on social media platforms like TikTok and Instagram has also allowed the company's "brands the ability to play ball with those audiences" where they otherwise might not have had access, according to the CEO.
"Every single brand that's created at Barstool is programmed and produced for the internet, which means that we naturally attract what you would call 'young viewers,'" she said.
Even with the success of the non-sports content, Nardini said the company will not abandon its newfound format despite the imminent return of the pros, but will instead marry the new content with Barstool's core programs.
"What we've found is when you have eyes for the internet, and you're making content for the internet, that stuff can last," she noted.
U.S. stocks closed Friday's session near session to cap off the week in the red. The disappointing end to the day and week follows a lukewarm May jobs report from the Labor Department and comes as investors continue to eye future rate hikes from the Federal Reserve. Callie Cox, U.S. Investment Analyst for eToro, joins Cheddar News' Closing Bell to discuss.
Career opportunity platform Guild raised $175 million in a Series F round led by Wellington Management. Global media icon Oprah Winfrey also participated in the round, which comes just months after Guild was named one of Time's most influential companies. Guild partners with employers to help them offer education opportunities to their employees. Customers include some of the biggest companies in the world, including Walmart, Pepsi, and Disney. The startup's funding comes amid a historically tight labor market, with demand for workers remaining strong across the country. Rachel Romer Carlson, Co-Founder and CEO of Guild, joins Cheddar News' Closing Bell to discuss.
Day two of celebrations for Queen Elizabeth II's Platinum Jubilee are underway on Friday in the United Kingdom, as the country continues to honor the monarch's 70 years on the throne. While most of the attention is on the Queen, brands around the world are also hoping to use the cultural moment to get the attention of consumers with limited-edition Jubilee-themed products. The Centre for Retail Research estimated consumers will spend the equivalent of $510 million on Jubilee-related expenses throughout the celebration this weekend. Hilary Fordwich, global business analyst and British royals commentator, joins Cheddar News' Closing Bell to discuss.
Kathryn Minshew, CEO and Founder of The Muse, joins Cheddar News' Closing Bell, where she provides her insight as to which sectors are looking strong from a hiring perspective and says that job-seekers still have plenty of bargaining power given the current employment situation.
Walmart, which last month reported lackluster earnings, is making a big bet on enhancing its warehouse technology. The big box giant will open new facilities that use automation in order to fill more orders and deliver them within a competitive timeframe, like same-day or two-day delivery in order to compete with e-commerce king Amazon. Will these efforts give Walmart an advantage, and maybe even help it beat Amazon in multiple categories? Arun Sundaram, senior equity analyst at CFRA Research, joins Closing Bell to discuss.
Major business leaders are taking in the current U.S. economic backdrop — including inflation and a first-quarter GDP contraction — and voicing pessimistic outlooks about what the economy will do. Meanwhile, the question on everyone's mind is still whether or not we will enter a recession, and when. Mike 'Mish' Shedlock, an investment advisor at Sitka Pacific Capital Management, says on Closing Bell that business leaders aren't anxious enough, and that it's likely the U.S. will enter a recession early in the third quarter of this year.
Los Angeles Rams wide receiver Cooper Kupp is partnering with eye-drop brand Pataday to help those struggling with allergies — such as himself. The Super Bowl LVI MVPjoined Cheddar News to discuss his own struggle with seasonal allergies. “It's right when football's starting back up, I feel like I get so excited to finally be back playing the game, and then, you know, spring comes around and completely knocks me out," he said.
After a week of changes including a ticker change and longtime COO Sheryl Sandberg stepping down, Meta's future may seem uncertain. Cheddar News anchors Kristen Scholer and Ken Buffa broke it all down a the stock dropped around 4 percent on Friday amid a flurry of speculation around the company formerly known as Facebook.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
