While the coronavirus pandemic forced many media companies to slow down production and forced athletics to grind to a halt, Barstool Sports adapted and CEO Erika Nardini says the company was able to capitalize on a slew of non-sports-related content.
Now Barstool Sports' priority is to show buyers at the company's first appearance at the NewFronts marketing conference that it can still be profitable even without the return of North American pro leagues.
"We wanted to show, not only the showcasing of what we're creating -- so, all of the brands we're developing and running -- but also how we're performing for advertisers," she said.
Barstool's success during the shutdowns, Nardini explained, is not only attributable to the team's ability to "create content that's authentic" but also its commitment to creating content that fans want to engage with.
"We're building some of, if not, the very biggest brands on the internet," she said. "I think that during quarantine, most media companies stopped making content. They either had production challenges, they weren't able to gather in studios. We took the opposite approach."
Barstool's growth on social media platforms like TikTok and Instagram has also allowed the company's "brands the ability to play ball with those audiences" where they otherwise might not have had access, according to the CEO.
"Every single brand that's created at Barstool is programmed and produced for the internet, which means that we naturally attract what you would call 'young viewers,'" she said.
Even with the success of the non-sports content, Nardini said the company will not abandon its newfound format despite the imminent return of the pros, but will instead marry the new content with Barstool's core programs.
"What we've found is when you have eyes for the internet, and you're making content for the internet, that stuff can last," she noted.
Beginning Christmas Day, the home of the Los Angeles Lakers, Clippers, Kings, and Sparks, the Staples Center, will go by the name Crypto.com Arena after a massive $700 million deal with AEG. Steven Kalifowitz, the chief marketing officer at Crypto.com, and Todd Goldstein, the chief revenue officer at AEG, joined Cheddar to talk about the historic changeover in naming rights and what other changes that fans entering the arena might expect.
Earlier this week, Qualcomm announced an extension of its partnership with BMW as it moves to help build the technology for automated driving. Nakul Duggal, general manager at Qualcomm, joined Cheddar to provide some background on the collaboration and how the company has been able to navigate the global chip shortage amid the pandemic. "We have invested in advance, in very specific packaging capacity and technology, with our suppliers so that we actually have the capacity available to be able to service that demand," Duggal said.
Small businesses are seeing loans in a new light thanks to the pandemic, according to a survey from PayPal and Wakefield research. The study found that the stigma surrounding accepting loans has largely been removed among a majority of small business owners who realize they are not a sign of a struggling business, but a way to stay competitive. Bernardo Martinez, VP of global merchant lending at PayPal, joined Cheddar to discuss the results of the survey and provide tips to owners looking to grow their businesses.
The iconic Los Angeles Staples Center will sport a new moniker, Crypto.com Arena, beginning Christmas Day. AEG made the naming-rights deal with Crypto for a historic $700 million.
Uber is gearing up to reintroduce its ride-sharing carpool service called Uber Pool, now renamed UberX Share, after shutting it down due to the pandemic. The company is currently piloting the revived program in Miami.
President Joe Biden is expected to visit GM's 'Factory Zero' plant in Detroit, where mass production of its electric vehicle fleet will get underway. Biden is likely to tout his recently passed $1.2 trillion infrastructure plan, which allocates $7.5 billion toward EV infrastructure.
No one is ever fully "ready" for the future. However, the past two years have clearly shown us that some businesses can be better prepared for the future than others. Shelly Kramer, Founding Partner & Lead Analyst of Futurum Research, joins Cheddar News to discuss how businesses of all sizes can stay agile enough to adapt to whatever the future may bring.
Jill is joined by “Friend of the Pod” Mosheh Oinounou to talk booster shots, and whether “fully vaccinated” will eventually mean three shots, not two. Plus, the latest on the Kyle Rittenhouse trial. And the research is in: we know now the perfect way to hug. Also, Jill and Mosheh debate whether Airpods are passé.
