While the coronavirus pandemic forced many media companies to slow down production and forced athletics to grind to a halt, Barstool Sports adapted and CEO Erika Nardini says the company was able to capitalize on a slew of non-sports-related content.
Now Barstool Sports' priority is to show buyers at the company's first appearance at the NewFronts marketing conference that it can still be profitable even without the return of North American pro leagues.
"We wanted to show, not only the showcasing of what we're creating -- so, all of the brands we're developing and running -- but also how we're performing for advertisers," she said.
Barstool's success during the shutdowns, Nardini explained, is not only attributable to the team's ability to "create content that's authentic" but also its commitment to creating content that fans want to engage with.
"We're building some of, if not, the very biggest brands on the internet," she said. "I think that during quarantine, most media companies stopped making content. They either had production challenges, they weren't able to gather in studios. We took the opposite approach."
Barstool's growth on social media platforms like TikTok and Instagram has also allowed the company's "brands the ability to play ball with those audiences" where they otherwise might not have had access, according to the CEO.
"Every single brand that's created at Barstool is programmed and produced for the internet, which means that we naturally attract what you would call 'young viewers,'" she said.
Even with the success of the non-sports content, Nardini said the company will not abandon its newfound format despite the imminent return of the pros, but will instead marry the new content with Barstool's core programs.
"What we've found is when you have eyes for the internet, and you're making content for the internet, that stuff can last," she noted.
Jill and Carlo are back to cover the latest in the Rittenhouse trial, new information on the origins of Covid, return-to-office and more.
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Roundhill Investments is investing in the metaverse, and it wants consumers to as well. The firm launched a metaverse exchange-trade fund called Meta back in June - the first ETF in the U.S. targeting investments in the next era of the internet. The fund's launch came months before the company formerly known as Facebook changed its name to Meta Platforms. Since the launch of Roundhill Investments' Meta ETF, it has grown significantly, reaching $500 million in assets. Roundhill Investments Vice President Mario Stefanidis joined Cheddar News to discuss.
The U.S. Justice Department has filed a lawsuit against Uber after it was discovered that disabled people were being disproportionately affected by extra “wait time” fees. Attorney Jonathan Bell joined Cheddar to discuss.
Things are expensive: both the important and the not-so-important stuff. October saw the largest year-to-year increase in the consumer price index in over 30 years. Inflation remains a top concern for the average American consumer as some stress over the price of everyday essentials like milk, beef, and gasoline.
But that doesn't seem to be affecting overall retail shopping.
U.S. retail sales rose by 1.7% in October, a sign that consumers are willing to spend more heading into the holidays despite rising inflation. The elevated spending levels suggest solid holiday sales this month and next. On top of that, major retailers like Target and Walmart have come out this week and said they're set to be fully stocked for the holiday season, easing any concerns customers might have about supply chain issues leaving empty shelves before the holidays.
Brittain Ladd, retail strategist and consultant, joins None of the Above to discuss.
Tanya Snyder, transportation reporter at Politico, joins None of the Above with J.D. Durkin to discuss the bipartisan infrastructure law, what it means for the electric vehicle industry and whether Democrats will be able to capitalize on the legislative victory ahead of the 2022 midterms.
Twitter announced a partnership with S&P Dow Jones Indices on Thursday to build the S&P 500 Sentiment Index for monitoring the performance of 200 S&P members based on tweets with company $cashtags. Jared Podnos, strategic market development lead at Twitter, and Peter Roffman, global head of innovation and strategy at S&P Dow Jones Indices, joined Cheddar to provide some background on the partnership and to explain exactly how monitoring companies through public opinion will work. "[The S&P] taps into this conversation. They understand the real-time conversation as well as the historical trends, and then we can analyze that and understand the consumer sentiment and really build these innovative products around that conversation," Podnos added.
