While the coronavirus pandemic forced many media companies to slow down production and forced athletics to grind to a halt, Barstool Sports adapted and CEO Erika Nardini says the company was able to capitalize on a slew of non-sports-related content.
Now Barstool Sports' priority is to show buyers at the company's first appearance at the NewFronts marketing conference that it can still be profitable even without the return of North American pro leagues.
"We wanted to show, not only the showcasing of what we're creating -- so, all of the brands we're developing and running -- but also how we're performing for advertisers," she said.
Barstool's success during the shutdowns, Nardini explained, is not only attributable to the team's ability to "create content that's authentic" but also its commitment to creating content that fans want to engage with.
"We're building some of, if not, the very biggest brands on the internet," she said. "I think that during quarantine, most media companies stopped making content. They either had production challenges, they weren't able to gather in studios. We took the opposite approach."
Barstool's growth on social media platforms like TikTok and Instagram has also allowed the company's "brands the ability to play ball with those audiences" where they otherwise might not have had access, according to the CEO.
"Every single brand that's created at Barstool is programmed and produced for the internet, which means that we naturally attract what you would call 'young viewers,'" she said.
Even with the success of the non-sports content, Nardini said the company will not abandon its newfound format despite the imminent return of the pros, but will instead marry the new content with Barstool's core programs.
"What we've found is when you have eyes for the internet, and you're making content for the internet, that stuff can last," she noted.
On today's episode of On The Job: Cheddar gets a look at how the salon and beauty industry has pivoted throughout the pandemic; Mark Brim, President of Aquent's Recruiting Division Vitamin T, breaks down how remote work has transformed hiring and recruiting process across the board;
Julie Bauke, President & Chief Career Strategist at The Bauke Group, breaks down why companies are being 'ghosted' by new hires, and what repercussions can come from this.
Mark Brim, President of Aquent's Recruiting Division Vitamin T, joins On The Job to discuss how remote work has transformed hiring and recruiting process across the board, and the latest trends surrounding remote hiring across the globe.
Julie Bauke, President & Chief Career Strategist, The Bauke Group, joins Cheddar to discuss the phenomenon of new hires accepting jobs and quitting before their first day of work, and how ghosting one company may come back to bite you when you find a job you really want.
Miami's real estate market has boomed since early 2020, thanks to an overall strong housing market, remote work, and no income tax as incentives. The city is preparing to welcome even more residents as people relocate to warmer climates to work from home. Garrett Derderian, director of market intelligence at SERHANT, joined Cheddar to discuss the Magic City's red hot market.
Paul Tracey, Founder & CEO of Innovative Technologies, and author of 'Delete The Hacker Playbook' and 'Cyber Storm', joins Cheddar to discuss the most effective ways to protect small businesses from cyber attacks, the labor shortage's effects on cybercrime, and how businesses and employees can stay cyber secure while working from home.
A lot has changed since the pandemic began back in march 2020. COVID-19 caused a huge disruption in the U.S. labor force that is just beginning to normalize. As of last month, about 96% of jobs lost in the pandemic have returned. Still, where people work now looks very different from two years ago. Cheddar's Shannon Lanier looks at where the jobs are now and where they aren't.
Dave Burg, EY Americas Cybersecurity Leader, joins Cheddar News to discuss the rise of quantum computing and how it can compromise existing security measures at play today, and what the timeline looks like for quantum computing to become a reality.
