Banning Flavored Nicotine Might Entice Teens Even More
*By Chloe Aiello*
The Food and Drug Administration plans to restrict the sale of flavored e-cigarettes that might appeal to teens, according to a Washington Post report. But some worry a ban will only further entice young users.
"Some people say it will just make it more attractive. That's one of the problems ー the more you restrict it, the more enticing it can be," USA Today health care policy reporter Jayne O'Donnell told Cheddar on Monday.
Electronic cigarette company Juul Labs, which spun off from marijuana vape company Pax Labs in 2017, makes e-cigarettes originally intended to appeal to adult smokers. But the brand's sleek design, sexy marketing, and fun flavors ー like cucumber and mango ー has made it wildly popular with a different demographic. The rise in young vapers hasn't gone unnoticed by Food and Drug Administration commissioner Dr. Scott Gottlieb, who has threatened to crack down on Juul and other vape companies by removing flavored products from the market and requiring other products to undergo review.
"It's what the FDA deems is necessary to curb teen use," O'Donnell said.
"Hopefully, at least from the perspective of people who are public health advocates, it will make it hard enough that it will keep kids from starting," she added.
Now, it seems, the commissioner has made up his mind on the matter. And although he is expected to make the announcement this week, O'Donnell says they might not have much luck enforcing it right away.
"It'll be interesting because the convenience store industry ... is already making noise about filing suit as soon as the FDA makes its announcement ー that could drag this out for quite a while," she said.
Juul did not immediately respond to Cheddar's request for comment.
For full interview [click here](https://cheddar.com/videos/fda-looking-to-limit-selling-of-sweet-e-cig-flavors-to-curb-teen-smoking).
Most members of the Federal Reserve’s interest-rate setting committee supported further reductions to its key interest rate this year, minutes from last month’s meeting showed.
Sinead O’Sullivan breaks down Taylor Swift’s genius marketing for The Life of a Showgirl, which just set the record for most albums sold in a single week.
Markets are emerging from a turbulent Q3. Horizon’s Mike Dickson shares insights on interest rates, small caps, and where investors should look in Q4 and beyond
Bambu Ventures's Kyle Pretsch dives into Lemonaid’s $10M buyout, down from 23andMe’s $400M price tag, and what’s next after Chrome Co.’s dramatic pivot.
Former Cisco Systems CEO John Chambers learned all about technology’s volatile highs and lows as a veteran of the internet’s early boom days during the late 1990s and the ensuing meltdown that followed the mania. And now he is seeing potential signs of the cycle repeating with another transformative technology in artificial intelligence. Chambers is trying take some of the lessons he learned while riding a wave that turned Cisco into the world's most valuable company in 2000 before a crash hammered its stock price and apply them as an investor in AI startups. He recently discussed AI's promise and perils during an interview with The Associated Press.
Grove Collaborative’s CEO shares how the company is reinventing everyday goods with sustainability at the core and working toward a plastic-free future.
Atlanta Mayor Andre Dickens shares plans for affordable housing, community-led growth, and why private and public grocery stores could be key to food equity.
