Ballin' on a Budget: Should the NCAA Pay its Athletes?
There is big money in college hoops. Jordan Schultz, Sports Analyst at Yahoo Sports, was with us to discuss the business of the NCAA.
The NCAA topped $1 billion in annual revenue for the first time in the 2016-2017 school year. March Madness is a big factor for the organization's revenue due to TV rights deal with CBS and Turner. That contract brought the NCAA $761 million in 2017.
With all this cash, is it time to start paying college athletes? Schultz said athletes should get a piece of the pie. As a former college basketball player himself, he stressed that he knew players that struggled to get by and pay for food.
NCAA President Charlie Baker announced Tuesday that he wants the organization to create a new tier of Division I athletics where schools with the most resources can offer unlimited educational benefits, enter into name, image and likeness partnerships with athletes and directly pay them through a trust fund.
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