Baked by Melissa Celebrates Biggest Ever E-Commerce Day (and Valentine's Day)
*By Chloe Aiello*
Valentine's Day is typically the single biggest holiday of the year for Baked by Melissa, a popular mini cupcake company ー and this year it's shaping up to be its biggest holiday for e-commerce, too.
"We had our biggest day of e-commerce in company history on Monday. Tuesday was the second biggest day," said Melissa Ben-Ishay, co-founder of Baked by Melissa.
Ben-Ishay co-founded her namesake cupcakery with the help of her brother in 2008. Since then, she has sold more than 100 million of her signature mini-cupcakes and expanded to several locations in New York and New Jersey. The company's "better together" V-Day promotion ー which features flavor combinations, like strawberry and dark chocolate, that complement each other ー mirrors Ben-Ishay's belief that teamwork helped her business succeed.
"You can't do anything alone. It's called Baked by Melissa, but I have an incredible team of like-minded, hardworking, passionate people who I founded the company with and continue to grow the company with," she said. "Also just recognizing your strengths, but more importantly, your weaknesses."
Although Baked By Melissa now employs about 250 people, Ben-Ishay still has her hands in the batter when it comes to overseeing the brand and developing new products and recipes. She said that although the company does have new products launching in the spring, the cupcakery won't be jumping on the latest trend: CBD.
"Personally, I love CBD and take it every night before I go to sleep ー a tincture under my tongue," she said. "CBD is not currently in the works, but it's not the first time I've heard or thought about it."
The company also won't be branching out into making full-sized cupcakes anytime soon.
"We make them small so you can try them all," Ben-Ishay said.
For full interview [click here](https://cheddar.com/videos/melissa-ben-ishay).
Nvidia on Wednesday became the first public company to reach a market capitalization of $5 trillion. The ravenous appetite for the Silicon Valley company’s chips is the main reason that the company’s stock price has increased so rapidly since early 2023.
Chris Williamson, Chief Business Economist at S&P Global, breaks down September’s CPI print and inflation trends, explaining what it means for markets.
A big-screen adaptation of the anime “Chainsaw Man” has topped the North American box office, beating a Springsteen biopic and “Black Phone 2.” The movie earned $17.25 million in the U.S. and Canada this weekend. “Black Phone 2” fell to second place with $13 million. Two new releases, the rom-com “Regretting You” and “Springsteen — Deliver Me From Nowhere,” earned $12.85 million and $9.1 million, respectively. “Chainsaw Man – The Movie: Reze Arc” is based on the manga series about a demon hunter. It's another win for Sony-owned Crunchyroll, which also released a “Demon Slayer” film last month that debuted to a record $70 million.
The Federal Aviation Administration says flights departing for Los Angeles International Airport were halted briefly due to a staffing shortage at a Southern California air traffic facility. The FAA issued a temporary ground stop at one of the world’s busiest airports on Sunday morning soon after U.S. Transportation Secretary Sean Duffy predicted that travelers would see more flights delayed as the nation’s air traffic controllers work without pay during the federal government shutdown. The hold on planes taking off for LAX lasted an hour and 45 minutes and didn't appear to cause continued problems. The FAA said staffing shortages also delayed planes headed to Washington, Chicago and Newark, New Jersey on Sunday.
