Baked by Melissa Celebrates Biggest Ever E-Commerce Day (and Valentine's Day)
*By Chloe Aiello*
Valentine's Day is typically the single biggest holiday of the year for Baked by Melissa, a popular mini cupcake company ー and this year it's shaping up to be its biggest holiday for e-commerce, too.
"We had our biggest day of e-commerce in company history on Monday. Tuesday was the second biggest day," said Melissa Ben-Ishay, co-founder of Baked by Melissa.
Ben-Ishay co-founded her namesake cupcakery with the help of her brother in 2008. Since then, she has sold more than 100 million of her signature mini-cupcakes and expanded to several locations in New York and New Jersey. The company's "better together" V-Day promotion ー which features flavor combinations, like strawberry and dark chocolate, that complement each other ー mirrors Ben-Ishay's belief that teamwork helped her business succeed.
"You can't do anything alone. It's called Baked by Melissa, but I have an incredible team of like-minded, hardworking, passionate people who I founded the company with and continue to grow the company with," she said. "Also just recognizing your strengths, but more importantly, your weaknesses."
Although Baked By Melissa now employs about 250 people, Ben-Ishay still has her hands in the batter when it comes to overseeing the brand and developing new products and recipes. She said that although the company does have new products launching in the spring, the cupcakery won't be jumping on the latest trend: CBD.
"Personally, I love CBD and take it every night before I go to sleep ー a tincture under my tongue," she said. "CBD is not currently in the works, but it's not the first time I've heard or thought about it."
The company also won't be branching out into making full-sized cupcakes anytime soon.
"We make them small so you can try them all," Ben-Ishay said.
For full interview [click here](https://cheddar.com/videos/melissa-ben-ishay).
James Gallagher, CEO and Co-Founder of GreenLite, discusses the challenges of rebuilding the fire-affected LA area and how permitting complicates the process.
Super Bowl Champion, Julian Edelman, talks Chiefs' conspiracies, his fave TSwift song and his bet for Super Bowl LIX. Plus, the best time for a bathroom break.
Ron Hammond, Sr. Director of Government Relations at the Blockchain Association, breaks down Trump’s plan to strengthen U.S. leadership in financial technology.
BiggerPockets Money podcast is now available on Cheddar Wednesdays at 10am ET! Mindy Jensen shares how her podcast is helping people gain financial freedom.
The social video platform's future remains in doubt, as players scramble to profit from the chaos. Plus: Big oil gets bigger, DOGE downsizes, and tariffs!
Ty Young, CEO of Ty J. Young Wealth Management, joins Cheddar to discuss Trump's moves as he returns to Washington D.C. and how it may affect the U.S. economy.
Starbucks’ decision to restrict its restrooms to paying customers has flushed out a wider problem: a patchwork of restroom use policies that varies by state and city. Starbucks announced last week a new code of conduct that says people need to make a purchase if they want to hang out or use the restroom. The coffee chain's policy change for bathroom privileges has left Americans confused and divided over who gets to go and when. The American Restroom Association, a public toilet advocacy group, was among the critics. Rules about restroom access in restaurants vary by state, city and county. The National Retail Federation says private businesses have a right to limit restroom use.
President Donald Trump is talking up a joint venture investing up to $500 billion for infrastructure tied to artificial intelligence by a new partnership formed by OpenAI, Oracle and SoftBank. The new entity, Stargate, will start building out data centers and the electricity generation needed for the further development of the fast-evolving AI in Texas, according to the White House. The initial investment is expected to be $100 billion and could reach five times that sum. While Trump has seized on similar announcements to show that his presidency is boosting the economy, there were already expectations of a massive buildout of data centers and electricity plants needed for the development of AI.
Chris Ruder, Spikeball Founder and CEO, explains how he and his friends put roundnet on the global map, plus, how Spikeball helps people "find their circle."