No matter what industry you work in, it's important to get out of the office and in the field so you don't lose sight of your team's mission. That's the inspiration behind Bacardi's "Back to the Bar" day. Global Advocacy Director Jacob Briars joins Cheddar to break down the big event.
The campaign is part of the company's Founder's Day celebration, paying tribute to its anniversary. Briars explains how Bacardi is challenging its employees to urge customers to try new specialty cocktails. The recipes honor some of the most iconic drinks associated with the Bacardi family brands.
We also get Briars' take on some of the newest trends sweeping the spirits industry. He says rum is the next big drink to dominate the bars. He calls it the most underappreciated kind of alcohol.
Hollywood closed out an up and down 2023 with “Wonka” regaining No. 1 at the box office, strong sales for “The Color Purple” and an overall $9 billion in ticket sales that improved on 2022’s grosses but fell about $2 billion shy of pre-pandemic norms.
2024 is the Year of the Dragon for the Lunar New Year, which kicks off February 10. To commemorate the occasion, the U.S. Post Office unveiled a new dragon stamp.
