No matter what industry you work in, it's important to get out of the office and in the field so you don't lose sight of your team's mission. That's the inspiration behind Bacardi's "Back to the Bar" day. Global Advocacy Director Jacob Briars joins Cheddar to break down the big event.
The campaign is part of the company's Founder's Day celebration, paying tribute to its anniversary. Briars explains how Bacardi is challenging its employees to urge customers to try new specialty cocktails. The recipes honor some of the most iconic drinks associated with the Bacardi family brands.
We also get Briars' take on some of the newest trends sweeping the spirits industry. He says rum is the next big drink to dominate the bars. He calls it the most underappreciated kind of alcohol.
New York Comic Con is the East Coast's biggest pop culture event and over 200,000 people attend each year, making it North America's most-attended fan convention. Chris D'Lando, event manager for Reedpop, spoke with Cheddar News to discuss what to expect at this year's festivities.
Back in 1957, the late Queen Elizabeth II gifted a pair of swans to Lake Morton in Lakeland, Florida. Now there are around 50 swans from the original royal pair and each year they are rounded up and given an annual medical check-up to make sure they're all healthy.
