No matter what industry you work in, it's important to get out of the office and in the field so you don't lose sight of your team's mission. That's the inspiration behind Bacardi's "Back to the Bar" day. Global Advocacy Director Jacob Briars joins Cheddar to break down the big event. The campaign is part of the company's Founder's Day celebration, paying tribute to its anniversary. Briars explains how Bacardi is challenging its employees to urge customers to try new specialty cocktails. The recipes honor some of the most iconic drinks associated with the Bacardi family brands. We also get Briars' take on some of the newest trends sweeping the spirits industry. He says rum is the next big drink to dominate the bars. He calls it the most underappreciated kind of alcohol.

Share:
More In Culture
Disrupting the Poverty Cycle for Single Moms; Advice for Scaling Your Business
On this episode of ChedHER: Ooshma Garg, CEO of Gobble and Sunbasket, breaks down how she found her entrepreneurial spirit, and gives advice for successfully scaling and growing a business; Chastity Lord, President and CEO of the Jeremiah Program, explains how she's disrupting the poverty cycle for single moms and their children; Dina Grilo, Vice President, DEI Lead for Office of Disability Inclusion at JPMorgan Chase & Co., explains how the firm is encouraging women with disabilities to seek office; Jess Berger, Founder and CEO of Bundle x Joy, talks about her $1 million seed raise that made her the first Latina in the pet care space to raise that amount.
Load More