Ava Raises $30 Million for Fertility Tracking Wristband
*By Christian Smith*
Ava, the medtech company that makes wristbands for women tracking their fertility, announced Wednesday that it raised $30 million in Series B funding, money its co-founder said would be used to continue the company's research.
"Women's health and women's health research has been underfunded for the last decade," Lea von Bidder, Ava's co-founder, said in an interview with Cheddar. "We want to do a lot of research in different fields of women's health ー be it pregnancy monitoring, be it contraception, be it menopause ーand hope to give women insights about their body and health."
Ava conducts its research through clinical trials with the University Hospital of Zurich, where the company was founded in 2014.
Its wearable tracker is like a Fitbit for fertility, monitoring nine physiological metrics including heart and breathing rates, skin temperature, and heat loss to determine a woman's fertility cycle. Von Bidder said the company's research shows that the device is 89 percent accurate in predicting the 5.3 fertile days in a woman's cycle. In addition to the tracker, Ava also offers an app, which tracks a woman's health during her pregnancy.
So far, 10,000 babies have been born to mothers using the Ava tracker, the company announced on Wednesday.
Ava's founder said they want to offer contraception and family-planning products, too, but the company doesn't have a time frame for these types of products.
"Ava at this point is not a contraceptive yet," von Bidden said. "We are working really hard on making that happen."
For the full interview, [click here](https://cheddar.com/videos/fertility-tracking-company-ava-raises-30-million-in-series-b-funding-round).
American businesses that rely on Chinese goods are reacting with muted relief after the U.S. and China agreed to pause their exorbitant tariffs on each other’s products for 90 days. Many companies delayed or canceled orders after President Donald Trump last month put a 145% tariff on items made in China. Importers still face relatively high tariffs, however, as well as uncertainty over what will happen in the coming weeks and months. The temporary truce was announced as retailers and their suppliers are looking to finalize their plans and orders for the holiday shopping season. They’re concerned a mad scramble to get goods onto ships will lead to bottlenecks and increased shipping costs.
Shopping expert Trae Bodge discusses how talks between the U.S. and China is good news for now, but uncertainty remains for back-to-school and the holidays.
Jake Traylor, White House reporter at Politico, joins Cheddar to discuss how Trump is aiming to lower drug prices and how it differs from Biden's approach.
DJ X, alongside Molly Holder, Senior Director of Product Personalization, takes us inside Spotify's A.I. DJ and how it's the best new way to listen to music.
Sheryl Palmer, CEO of Taylor Morrison, talks tariff uncertainty, being a female leader in a male dominated industry and what homebuyers need to know. Watch!