With automakers committed to overhauling their fleets with electric vehicles, some are looking toward customization to separate themselves from the competition and to attract consumers.
Volkswagen, the German manufacturer is rolling out its first fully electric sedan with the Volkswagen ID.7. The car stands out with its electrical paint job that allows an owner to customize its color and glow, which is best seen at night.
Thomas Schäfer, CEO of Volkswagen Passenger Cars, told Cheddar News that customization will be critical in the future of electric cars.
"There's less and less that you [ can do] to differentiate yourself so you need to look for what other features and ways that people and brands can differentiate themselves from each other," he said.
BMW also revealed a concept car, the iVision Dee, that has electrically powered paint which allows an owner to create custom patterns and looks of their own.
For Volkswagen, pairing customization with an optimal ride is essential. The I.D.7 has a range of 435 miles. The series production version is set to go into production in Q2.
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
About 780,000 pressure washers sold at retailers like Home Depot are being recalled across the U.S. and Canada, due to a projectile hazard that has resulted in fractures and other injuries among some consumers.
President Donald Trump has fired one of two Democratic members of the U.S. Surface Transportation Board to break a 2-2 tie ahead of the board considering the largest railroad merger ever proposed.
Ford is recalling more than 355,000 of its pickup trucks across the U.S. because of an instrument panel display failure that’s resulted in critical information, like warning lights and vehicle speed, not showing up on the dashboard.
