With automakers committed to overhauling their fleets with electric vehicles, some are looking toward customization to separate themselves from the competition and to attract consumers.
Volkswagen, the German manufacturer is rolling out its first fully electric sedan with the Volkswagen ID.7. The car stands out with its electrical paint job that allows an owner to customize its color and glow, which is best seen at night.
Thomas Schäfer, CEO of Volkswagen Passenger Cars, told Cheddar News that customization will be critical in the future of electric cars.
"There's less and less that you [ can do] to differentiate yourself so you need to look for what other features and ways that people and brands can differentiate themselves from each other," he said.
BMW also revealed a concept car, the iVision Dee, that has electrically powered paint which allows an owner to create custom patterns and looks of their own.
For Volkswagen, pairing customization with an optimal ride is essential. The I.D.7 has a range of 435 miles. The series production version is set to go into production in Q2.
New data from the National Association of Home Builders shows that falling mortgage rates have improved homebuilder confidence and increased demand to buy homes.
About nine million people with student loans missed their first payment after the recent pandemic pause, according to data.
Spending this holiday season is set to significantly rise, according to an economic survey from CNBC.
Google settled an antitrust lawsuit, Tesla is reportedly raising pay, a group is suing Utah over its social media policies for kids and the founder of Nikola was sentenced to prison.
The White House is lending its support to an auto industry effort to standardize Tesla’s electric vehicle charging plugs for all EVs in the United States.
Some of America’s biggest retailers are working to increase their shipping speeds to please shoppers expecting faster and faster deliveries.
A group representing several big tech companies is suing Utah over state laws about children's social media use.
Google has agreed to pay $700 million to settle an anti-trust settlement.
Stocks were up after the closing bell as Wall Street continued to pin their hopes on rate cuts after last week's comments from the Fed.
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