By Stephen Whyno

AT&T and Gallaudet University have developed a football helmet for players who are deaf or hard of hearing and communicate using American Sign Language.

The company and Washington-based school for students who are deaf or hard of hearing unveiled the new technology Thursday.

It allows a coach to call a play on a tablet from the sideline that then shows up visually on a small display screen inside the quarterback’s helmet. Gallaudet, which competes in Division III, was cleared by the NCAA to use the helmet in its game on Saturday at home against Hilbert.

Gallaudet coach Chuck Goldstein said he thinks the helmet “will change football.”

“We work out the same way as every other college football program, we practice the same way, we compete the same way," Goldstein said. “The difference between coaching a hearing team compared to a Deaf team is first the communication.”

The final product is the result of almost two years of communication between the team and AT&T, which came up with the concept as a way to close the inclusion gap for the Deaf community with its 5G network.

“We came up with ideas on how to make this helmet more effective (and) we’d interact with (players and coaches)," said Corey Anthony, AT&T senior VP of networking engineering and operations. "They would give us feedback. We’d go back, make changes, work on it. It’s just a beautiful relationship that we have with that university.”

Anthony said the company also leaned on employees who are deaf or hard of hearing during the process.

“This is probably one of the more sort of exciting and enriching projects that we’ve worked on in a very long time,” he said.

Share:
More In Sports
Pepsi Will No Longer Sponsor the Super Bowl Half Time Show
Pepsi’s 10-year contract with the NFL to sponsor the Super Bowl Half Time Show has come to an end and the rights are now up for grabs, leaving football fans to wonder what competitor or a wild card will jump in to take the food and beverage giant's place. However, PepsiCo will still have pour rights at all of the NFL major events.
Belvedere Raspberry Circuit Cocktail Inspired by Miami Grand Prix F1 Race
Brian Stewart, the U.S. brand ambassador for Belvedere Vodka, joined Cheddar News to show off the cocktail called the Belvedere Raspberry Circuit to pair with the Formula 1 Miami Grand Prix, a race getting underway for the very first time on May 8. “I wanted this drink to be very approachable, but I also wanted to drink to be as luxurious and exciting as the race itself," he said.
Former Player Wale Ogunleye on His Picks for the 2022 NFL Draft
It’s NFL draft night! A former defensive end for the Dolphins, Bears, and Texans Wale Ogunleye joined Cheddar News to talk about which rookies-to-be the NFL teams will be picking and also discuss the impact of the pandemic on the incoming players. "I do think having the ability to stay at school maybe a year or two longer, and it may be getting your adulthood going, it might help out a lot, but again, it's a different animal in that locker room," he said. Ogunleye, who also heads sports and entertainment at the financial firm UBS, also talked about providing financial literacy education and advice for young athletes.
Cheddar Bets Is On The Clock
Chelsa Messinger, host of 'The Daily Tip', joins Cheddar Bets to compete with Alex Glaze and draft the best card possible from tonight's slate. Sponsored by BetMGM
Head of Warriors' New Golden State Entertainment on Combining Sports, Music, Film
The Golden State Warriors a new affiliate company called Golden State Entertainment to create sports-related original content, documentaries, and musical collaborations. David Kelly, chief business officer, joined Cheddar News to discuss “We think it's a great time to step off into this area. I think the better question maybe is why this hasn’t been formed previously?” he said. "There's a lot of synergies between sports, music, and film, and so we think that the timing is right to bring those worlds together into this venture." He noted that projects aren't limited to Warriors-only content, pointing to the documentary "38 at the Garden," about former New York Knicks player Jeremy Lin.
How the Experts are Adjusting Their MLB Betting Strategies
Sean Zerillo, Senior Writer for Action Network and co-host of the MLB podcast "Payoff Pitch" joins Cheddar Bets to discuss why under have been a lucrative bet for him so far, and how he's adjusting his strategies moving forward. Sponsored by BetMGM
Load More