This handout provided by AT&T shows a football helmet developed for quarterbacks who are deaf or hard of hearing, at Gallaudet University in Washington D.C., Sept. 22, 2023. The innovation allows a coach to call a play on a tablet from the sideline that then shows up visually on a small display screen inside the quarterback's helmet. (Matt Monath/AT&T via AP)
By Stephen Whyno
AT&T and Gallaudet University have developed a football helmet for players who are deaf or hard of hearing and communicate using American Sign Language.
The company and Washington-based school for students who are deaf or hard of hearing unveiled the new technology Thursday.
It allows a coach to call a play on a tablet from the sideline that then shows up visually on a small display screen inside the quarterback’s helmet. Gallaudet, which competes in Division III, was cleared by the NCAA to use the helmet in its game on Saturday at home against Hilbert.
Gallaudet coach Chuck Goldstein said he thinks the helmet “will change football.”
“We work out the same way as every other college football program, we practice the same way, we compete the same way," Goldstein said. “The difference between coaching a hearing team compared to a Deaf team is first the communication.”
The final product is the result of almost two years of communication between the team and AT&T, which came up with the concept as a way to close the inclusion gap for the Deaf community with its 5G network.
“We came up with ideas on how to make this helmet more effective (and) we’d interact with (players and coaches)," said Corey Anthony, AT&T senior VP of networking engineering and operations. "They would give us feedback. We’d go back, make changes, work on it. It’s just a beautiful relationship that we have with that university.”
Anthony said the company also leaned on employees who are deaf or hard of hearing during the process.
“This is probably one of the more sort of exciting and enriching projects that we’ve worked on in a very long time,” he said.
Jill and Carlo cover the latest with the infrastructure bill, the growing state rebellion over boosters, Trump's dereliction of duty on the pandemic, Taylor Swift's reign of cultural domination and more.
Earlier this week, New York's gaming commission approved nine mobile sports platforms to operate in the market, but each respective sportsbooks' revenue will be taxed at 51%, tied for the steepest rate in the country. Eben Novy-Williams, sports business reporter for Sportico, joins Cheddar News' Closing Bell where he breaks down the challenge sportsbooks face to be profitable in the region.
One NFL team says it is using data to help it win off the field. The Seattle Seahawks say they want to be a source of inspiration for other organizations that want to reap the rewards of a data-driven culture and aim to show the unlikely role data can play in professional sports operations. Seattle Seahawks Director of Business Strategy and Analytics Paimon Jaberi joins Cheddar News' Closing Bell to discuss.
Mark Drumheller, Betting Analyst for the Sharp App, tells viewers who to back in a pair of key college football matchups and shares who to put your Heisman bets in for before it's too late.
Sponsored by BetMGM
Martin Weiss, Extra Points Podcast Network Host and Gambling Personality, provides his betting insight on what to expect for the remainder of the NFL season and doles out some NFL Mid-Season Awards.
Sponsored by BetMGM
BetMGM host Olivia Harlan Dekker joins Cheddar Bets to break down a week with massive implications for the AFC Playoff picture. Plus: the debut of Olivia's Weekend Portfolio.
Sponsored by BetMGM
A jam-packed Freitag pod with Carlo and Baker: new Covid hotspots, Kyle Rittenhouse trial, Belarus making trouble for Europe, red-hot housing market, and how to manage a PR crisis the right way.
Olivia Harlan Dekker provides her winning picks for top games surrounding AFC playoff contenders, Martin Weiss provides his betting insight on what to expect for the remainder of the NFL season, and Mark Drumheller tells viewers who to back in a pair of key college football matchups.
Sponsored by BetMGM
Cheddar gets a look at Curiosity Stream's 'Beyond the Spotlight,' a biography series about the intriguing people who capture our attention, fill our social feeds, and shape pop culture.