By Stephen Whyno

AT&T and Gallaudet University have developed a football helmet for players who are deaf or hard of hearing and communicate using American Sign Language.

The company and Washington-based school for students who are deaf or hard of hearing unveiled the new technology Thursday.

It allows a coach to call a play on a tablet from the sideline that then shows up visually on a small display screen inside the quarterback’s helmet. Gallaudet, which competes in Division III, was cleared by the NCAA to use the helmet in its game on Saturday at home against Hilbert.

Gallaudet coach Chuck Goldstein said he thinks the helmet “will change football.”

“We work out the same way as every other college football program, we practice the same way, we compete the same way," Goldstein said. “The difference between coaching a hearing team compared to a Deaf team is first the communication.”

The final product is the result of almost two years of communication between the team and AT&T, which came up with the concept as a way to close the inclusion gap for the Deaf community with its 5G network.

“We came up with ideas on how to make this helmet more effective (and) we’d interact with (players and coaches)," said Corey Anthony, AT&T senior VP of networking engineering and operations. "They would give us feedback. We’d go back, make changes, work on it. It’s just a beautiful relationship that we have with that university.”

Anthony said the company also leaned on employees who are deaf or hard of hearing during the process.

“This is probably one of the more sort of exciting and enriching projects that we’ve worked on in a very long time,” he said.

Share:
More In Sports
Cincinnati Mayor Talks Super Bowl Sunday
The Bengals have been to the Super Bowl twice, but never managed to take the title. Cincinnati Mayor Aftab Pureval joins Cheddar News to discuss what the win could mean for the city.
Athletes' Mental Health in Focus at 2022 Winter Olympics
The Winter Olympics are in full swing and athletes from around the globe are showcasing their elite skills at a wide variety of events. There's a lot of excitement but also a lot of pressure for these athletes. Former NFL defensive tackle and Super Bowl champion Dominique Easley joined Cheddar News to weigh in.
Cheddar Bets: Tackling All Angles Before the Big Game
Cheddar's Big Game Special gives you all the info you need heading into Sunday's event. Pro Football Hall of Famer Terrell Davis, Big Game MVP Hines Ward, and Big Game Champion Emmanuel Sanders dissect the action set to take place on the field, Olivia Harlan Dekker delivers her winning wagers, Tom Morton breaks down what we should expect from advertisers, Azia Celestino showcases the atmosphere from Los Angeles, and Baker Machado discusses what viewers should expect to see unfold during the halftime show.
Why NFL Legends Think the Rams Will Win The Big Game
NFL Legends Hines Ward and Terrell Davis join Cheddar Bets to break down their thoughts on The Big Game, what it takes to win under the spotlight, and the matchup between some of the league's brightest stars. Sponsored by BetMGM
American Gaming Association Sees Safer Super Bowl Betting With More Legalization
As the Cincinnati Bengals and Los Angeles Rams prep to face each other in the Big Game at SoFi Stadium in LA, 55 percent of a record number of bettors are projected to drop money on the Rams. Casey Clark, the senior vice president of strategic communications for the American Gaming Association, joined Cheddar News to share some data and predictions based on the greater interest in gambling on Super Bowl LVI. "You know that means that people are migrating away from the predatory illegal market and corner bookie and moving their action into the legal marketplace," he said. "So really encouraging for consumer protections and for those of us who might want to have a little action on the game."
The Best Bets on The Big Game
BetMGM host Olivia Harlan Dekker joins Cheddar Bets to give her best picks and hottest tips on The Big Game Sunday. Sponsored by BetMGM
Athletic Apparel Company Under Armour Beats on Q4 Earnings
Under Armour released a successful Q4 earnings report amid supply chain issues. The apparel company said it invested in analytics to decipher what drives consumers to its brand. However, the company warned of potential supply problems going forward due to COVID.
Panthers RB Christian McCaffrey on Hyperice Recovery Tech Partnership With NFL
Hyperice is a technology company that specializes in physical recovery for athletes, and it's now partnering with the NFL. Christian McCaffrey, Carolina Panthers running back and Hyperice athlete-investor, and Jim Huether, Hyperice CEO, joined Cheddar News to discuss the partnership. "It's definitely for both for performance and for recovery, as somebody who plays a brutal sport and have to go through some of the unfortunate realities of injury," McCaffery said of the products. "You're always fighting for that 0.1 percent difference between winning and losing and and the little things and every second matters."
Load More