Robinhood introduced the ‘freemium’ model into the investment app ecosystem, challenging incumbents such as E*TRADE, Fidelty, and TD Ameritrade. Now, fintech newcomer Atom Finance is bringing free professional research to investors, banking on a user-friendly experience and high-quality tools to lure users away from pricey, high-end terminal and software subscriptions.

Atom Finance is challenging Bloomberg — whose eponymous terminal continues to dominate trading floors — by trying to develop a simpler product offering the depth of information that an institutional product might offer, but without a price tag that would break the bank for retail investors.

"A lot of the tools and information we are offering are things that have historically not been available to a larger audience, both due to price point and also just due to the fact that you know something like the Bloomberg Terminal takes two to three months to learn how to use," Eric Shoykhet, Founder & CEO at Atom Finance told Cheddar in an interview Tuesday.

Since launching its web platform in June and the mobile app in December, Atom Finance has netted more than 100,000 signups, with “north of 60,000 downloads” for its mobile app. Shoykhet said the company is planning to balance its free offering, while also introducing a premium product to generate revenue.

"The game plan is, for our web product, we're going to have a more, kind of institutional-style offering that we'll start charging for probably later this year," Shoykhet said. "On the mobile app, we're really just focused on continuing to build a great product and just getting it out there."

Atom Finance has raised a $10.6 million Series A led by General Catalyst, bringing its total funding to $12.5 million.

Share:
More In Business
Boeing defense workers on strike in the Midwest turn down latest offer
Boeing workers at three Midwest plants where military aircraft and weapons are developed have voted to reject the company’s latest contract offer and to continue a strike that started almost three months ago. The strike by about 3,200 machinists at the plants in the Missouri cities of St. Louis and St. Charles, and in Mascoutah, Illinois, is smaller in scale than a walkout last year by 33,000 Boeing workers who assemble commercial jetliners. The president of the International Association of Machinists says Sunday's outcome shows Boeing hasn't adequately addressed wages and retirement benefits. Boeing says Sunday's vote was close with 51% of union members opposing the revised offer.
FBI’s NBA probe puts sports betting businesses in the spotlight
The stunning indictment that led to the arrest of more than 30 people — including Miami Heat guard Terry Rozier and other NBA figures — has drawn new scrutiny of the booming business of sports betting in the U.S. The multibillion-dollar industry has made it easy for sports fans — and even some players — to wager on everything from the outcome of games to that of a single play with just a few taps of a cellphone. But regulating the rapidly-growing industry has proven to be a challenge. Professional sports leagues’ own role in promoting gambling has also raised eyebrows.
Tesla’s profit fell in third quarter even as sales rose
Tesla, the car company run by Elon Musk, reported Wednesday that it sold more vehicles in the past three months after boycotts hit hard earlier this year, but profits still fell sharply. Third-quarter earnings fell to $1.4 billion, from $2.2 billion a year earlier. Excluding charges, per share profit of 50 cents came in below analysts' estimate. Tesla shares fell 3.5% in after-hours trading. Musk said the company's robotaxi service, which is available in Austin, Texas, and San Francisco, will roll out to as many as 10 other metro areas by the end of the year.
Load More