*By Christian Smith*
Classic video game maker Atari is leaving its retro console past behind and embracing esports with a new plan to make head-to-head editions of its most iconic franchises, said the CEO, Frédéric Chesnais.
"You're going to have games where you can play Pong against somebody else just on the phone," Chesnais said Wednesday in an interview on Cheddar.
In April, Atari ($ATAR.PA) announced a partnership with Bayside Games, granting the company exclusive rights to develop "player-versus-player" and "physical skill"-based Atari titles.
The company's push to expand its mobile gaming options comes just five years after its American arm filed for bankruptcy, at which point Chesnais ー who departed the company in 2007 ー returned to the helm to "right the ship."
Now, the French firm is reclaiming its territory in the U.S.
The company announced Wednesday it would be listed on the Nasdaq International's U.S. OTC market, which Chesnais said will make it easier for U.S. investors to buy shares in the company. Atari stock will still trade on the Euronext Paris market.
Atari first rose to prominence in the late 70s and 80s, thanks to games and franchises like "Pong," "Asteroids," and "Centipede."
For full interview [click here](https://cheddar.com/videos/atari-ceo-on-the-companys-growth-strategy-just-a-few-years-after-filing-for-bankruptcy).
Chris Lafakis, Director at Moody's Analytics, discusses how home insurance may change as a result of the devastation in California brought on by the LA fires.
Brian Rosen, Founder and CEO of InvestBev, discusses what the Surgeon General’s new Advisory on Alcohol and Cancer Risk means for the adult beverage business.
Damage from the Los Angeles inferno is setting records—and it's not over. Plus, rate-cut drama, the battle over Greenland, and Zuckerberg bends the knee.
Watch Duty CEO, John Mills, talks to Cheddar about how the app works, how it helps people in real time and how people can donate to help those affected.
JP Richardson, CEO at Exodus, discusses bringing Exodus public, his thoughts on the future of crypto markets, and tips to take the first steps into the space.
Jonathan Alter, journalist and author, discusses Trump's threats to take back the Panama Canal, unraveling foreign policy work done by Jimmy Carter in 1978.
