*By Christian Smith*
Classic video game maker Atari is leaving its retro console past behind and embracing esports with a new plan to make head-to-head editions of its most iconic franchises, said the CEO, Frédéric Chesnais.
"You're going to have games where you can play Pong against somebody else just on the phone," Chesnais said Wednesday in an interview on Cheddar.
In April, Atari ($ATAR.PA) announced a partnership with Bayside Games, granting the company exclusive rights to develop "player-versus-player" and "physical skill"-based Atari titles.
The company's push to expand its mobile gaming options comes just five years after its American arm filed for bankruptcy, at which point Chesnais ー who departed the company in 2007 ー returned to the helm to "right the ship."
Now, the French firm is reclaiming its territory in the U.S.
The company announced Wednesday it would be listed on the Nasdaq International's U.S. OTC market, which Chesnais said will make it easier for U.S. investors to buy shares in the company. Atari stock will still trade on the Euronext Paris market.
Atari first rose to prominence in the late 70s and 80s, thanks to games and franchises like "Pong," "Asteroids," and "Centipede."
For full interview [click here](https://cheddar.com/videos/atari-ceo-on-the-companys-growth-strategy-just-a-few-years-after-filing-for-bankruptcy).
Xavier Martinez, News Associate at The Wall Street Journal, breaks down Moderna’s mRNA ambitions, its pipeline beyond COVID-19 and the challenges ahead.
Dena Jalbert, CEO of Align Advisory Services, breaks down the M&A outlook for 2026 as AI costs, debt, valuations and economic uncertainty reshape deal-making.
LSEG Consumer Research Director Jharonne Martis breaks down retail earnings, the K-shaped consumer and what inflation and rising costs mean for spending.
Serve Robotics CEO Ali Kashani discusses expanding beyond Uber, adding new delivery partners and scaling autonomous robots as delivery moves into the mainstream
Citrotech CEO Wes Bolsen discusses how innovative building materials could prevent fires, slow their spread and reshape the future of fire-safe construction.