*By Christian Smith*
Classic video game maker Atari is leaving its retro console past behind and embracing esports with a new plan to make head-to-head editions of its most iconic franchises, said the CEO, Frédéric Chesnais.
"You're going to have games where you can play Pong against somebody else just on the phone," Chesnais said Wednesday in an interview on Cheddar.
In April, Atari ($ATAR.PA) announced a partnership with Bayside Games, granting the company exclusive rights to develop "player-versus-player" and "physical skill"-based Atari titles.
The company's push to expand its mobile gaming options comes just five years after its American arm filed for bankruptcy, at which point Chesnais ー who departed the company in 2007 ー returned to the helm to "right the ship."
Now, the French firm is reclaiming its territory in the U.S.
The company announced Wednesday it would be listed on the Nasdaq International's U.S. OTC market, which Chesnais said will make it easier for U.S. investors to buy shares in the company. Atari stock will still trade on the Euronext Paris market.
Atari first rose to prominence in the late 70s and 80s, thanks to games and franchises like "Pong," "Asteroids," and "Centipede."
For full interview [click here](https://cheddar.com/videos/atari-ceo-on-the-companys-growth-strategy-just-a-few-years-after-filing-for-bankruptcy).
The NBA is organizing its next media rights deal to figure out which networks and streaming services will show their games for the next decade. Last time, most of the prominent streaming services didn't exist yet.
Jessica Traver Ingram, CEO and co-founder of IntuiTap Medical, discusses developing the company's Ver Touch device, the crucial FDA approval it just won, and why innovation in spinal blocks and epidurals is long overdue.
Matt Stucky, Chief Portfolio Manager of Equities at Northwestern Mutual Wealth Management chats why Nvidia has been unsteady leading up to its latest earnings results, plus what’s to come for the so-called ‘Magnificent 7.’
Walmart's revenue increased last quarter because customers kept coming back again and again. Are most shoppers buying and avoid the same products as you are?
NBA champion Kendrick Perkins and Edly founder Chris Ricciardi discuss working together to create Nilly, a new platform where fans can invest in name, image, and likeness deals of their favorite college athletes.
Off the back of their latest earnings results, Hungryroot CEO Ben McKean discusses how the company is bringing healthy food straight to customers' doors and how it's using A.I.