AT&T Merger Could Threaten Netflix's & Amazon's Competitive Edge
*By Alisha Haridasani*
AT&T's $85 billion takeover of Time Warner will disrupt traditional broadcast and upend internet streaming, fundamentally changing the way consumers watch TV, said Rich Greenfield, an analyst at BTIG.
With content from HBO, CNN, and Warner Bros., AT&T will launch a "skinny bundle" of 30 channels called AT&T Watch that will be free for all AT&T wireless subscribers, Greenfield said.
“That is going to be a really disruptive move by AT&T,” he added. “It’s going to be interesting to see how the other tech companies react to this.”
Streaming services Netflix, Hulu, and Amazon, which create original programming that reaches consumers directly via the internet, have broken the broadcast and cable TV stranglehold on content, putting pressure on subscription and TV advertising revenue.
“Roughly 20 percent of American households have cut the cord, discontinuing traditional MVPD services,” U.S. District Judge Richard Leon wrote in his [opinion](http://www.dcd.uscourts.gov/sites/dcd/files/17-2511opinion.pdf) approving the AT&T bid. “That number, high as it is, continues to grow.”
The AT&T-Time Warner merger, which is expected to be completed next week, sets the stage for more vertical integrations between content creators and distributors. Comcast is expected to make another [bid](https://cheddar.com/videos/rich-greenfield-murdoch-no-longer-set-on-selling-to-disney-for-stock) for 21st Century Fox’s assets as early as Wednesday in an effort to wrestle it away from Disney. If Comcast is successful, it would marry Fox’s Hollywood studio and its British broadcaster Sky with Comcast's NBC Universal.
Comcast may partner up with other companies to make that offer more attractive for Fox chairman Rupert Murdoch, said Greenfield.
“In order to really beat Disney, they sort of need a stronger balance sheet,” he said.
For the full interview, [click here](https://cheddar.com/videos/why-at-and-ts-victory-is-monumental).
Is Spotify a platform for content creators, or is it a media company? The streaming giant may have to find an answer sooner rather than later amid a controversy involving its most popular podcast host, Joe Rogan. Rogan has hosted guests who have made false claims about COVID-19 vaccines, and in turn, some musicians like Neil Young and Joni Mitchell have removed their discographies from Spotify in protest. Rogan says he welcomes content advisories, and will balance out his guests going forward, but is it enough? And is Spotify liable in any way? John Freeman, Vice President of CFRA Research, joins Closing Bell to discuss Rogan's response to the controversy, whether Spotify should be considered a media company with responsibility for its content, and more.
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The gaming industry has seen multiple large scales deals this month alone, including Microsoft's megadeal for Activision Blizzard. And, seemingly in response, rival Sony, picked up Bungie for $3.6 billion, a studio once owned by both Microsoft and Activision. The sector is reportedly on track to spend $150 billion on mergers and acquisitions just this year alone, a record-breaking total, according to investment firm Drake Star Partners. Michael Metzger, a partner at the firm specializing in technology, media, and communications, joined Cheddar to discuss the flurry of deals in the gaming space and what might be behind the hot M&A activity.
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After classic rocker Neil Young demanded removal of his music from Spotify over vaccine misinformation coming from The Joe Rogan Experience podcast, the platform made the decision to take down Young's songs and continue supporting Rogan with whom they have an exclusive contract. The move touched off a firestorm of controversy, leading to responses from both the streaming service and the podcasting host. Evan Nierman, CEO of Red Banyan Crisis PR, joined Cheddar to break down the latest on the fracas. "I think when [Spotify] initially said, we're not going to be commenting on that, that was a silly move because guess what? They did end up commenting about it, and nine times out of 10, when an organization says they're not going to be issuing a comment, they ultimately do," Nierman noted.
