Left behind by studios focused on big-budget tentpoles, independent films were looking for a champion. Hanny Patel, VP of Video Marketing at AT&T Entertainment Group, joined us from the Sundance Film Festival to discuss how she's creating a new market for emerging filmmakers.
AT&T's DIRECTV created a new window for emerging filmmakers to have a voice. Patel shared how she created the DIRECTV CINEMA Exclusive Premieres program, securing the acquisition of over 65 films that premiered exclusively on DIRECTV. Patel’s goal was to help films whose budget that are less than $10 million, and add value to their customer experience by bringing them something new that they can’t get anywhere else.
Zelle General Manager, Denise Leonard, joins Cheddar to discuss how the company had record breaking 2024 with billions of dollars in transactions. Watch!
Verb Founder Rory Cutaia discusses how Market.Live will change how small businesses reach new audiences and talks the latest season of Go Fund Yourself. Watch!
