*By Conor White* The race to build vast 5G networks may bring the promise of faster internet speeds and greater connectivity, but it's also sparked some controversy. One source of complaint: those who shout "NIMBY", or Not in My Backyardーresidents who fear that their towns and lives will be disrupted as such vast infrastructures get built. Melissa Arnoldi, president of technology and operations for AT&T, told Cheddar that those concerns can be assuaged. She pointed to an upcoming project in San Jose, Calif.ーwhere the company partnered with the city to ensure a smooth, safe transitionーas an example. "We \[said\], 'Look, we will make sure that the equipment we deploy meets their standards, we will make sure it's not obtrusive to the consumers, and that it's deployed in a very safe way.'" The San Jose agreement follows similar protests in the state. Residents of Piedmont, Calif., have been [fighting against] (https://sanfrancisco.cbslocal.com/2018/01/25/consumerwatch-5g-cellphone-towers-signal-renewed-concerns-over-impacts-on-health/) new cell towers for months, citing health concerns. But locals aren't the only ones raising issue. Recent reports suggest that 5G could create a Wi-Fi gap, favoring those in urban cities over people who live in rural areas. [According to the FCC](https://www.axios.com/5g-digital-divide-19b70d34-4978-44df-a1cb-ae9222d113ef.html), 31 percent of rural Americans still don't have fixed broadband service, compared to just 2 percent of city residents, and some fear that divide could get worse with new technology. But AT&T said in a [press release](http://about.att.com/story/5g_to_launch_in_more_us_cities_in_2018.html) last week that a greater 5G presence will actually bridge that disparity. Expanding to cities like Charlotte and Raleigh, NC, and Oklahoma City by the end of 2018 is one way the company hopes to do that. The wireless giant's push for 5G only intensified after AT&T's acquisition of Time Warner, now known as WarnerMedia, in June. "One of the key case uses for 5G will be 4K and 8K," explained Arnoldi. "So when you think about transmitting, for example, we did a trial with the U.S. Open on 4K, where we could actually help them broadcast signalsーlive broadcastsーwithout any wires." John Stankey, CEO of WarnerMedia, has already promised the company will be aggressive in delivering new content to consumers, a necessary move in light of reports that rival Verizon is negotiating with Apple and Google to stream live TV. Verizon is also plotting its own 5G expansion around the country, signifying the rising tide of competition. Arnoldi said she's optimisticーand excitedーabout the company's future. "I think if you look at the content we have access to from a WarnerMedia perspective and the technology that AT&T Communications has, I think we're going to have a lot of exciting use cases in the future." For full interview, [click here] (https://cms.cheddar.com/videos/VmlkZW8tMjEwOTg=).

Share:
More In Technology
Blue Bear Capital Raises $150 Million as It Helps Bolster Fight Against Climate Change
Blue Bear Capital, a venture and growth equity firm focusing on AI-powered solutions for the world’s energy, infrastructure, and climate challenges, recently announced it has raised $150 million dollars in new funding. Ernst Sack, Partner at Blue Bear Capital, joins Cheddar Climate the vision his company has when it comes to combating climate change.
Tinder Looks to Keep Users Active With In-App Currency
Tinder is working to keep users on the platform for longer periods by introducing its own in-app currency. Users can collect coins by staying active on the dating app or purchasing them. The currency can then be used on features like Super Likes or Boosts.
Drone Racing League New Season Kicks Off
The Drone Racing League kicked off its 2021-2022 world championship season this week. Spanning across 14 different locations over the course of the year, 12 of the world's best drone pilots will be racing against each other to bring home the title. Drone racing has grown in popularity over the past year, with the Drone Racing League seeing an uptick of nearly 200 percent average viewership, 90 percent in virtual drone racing participation and 60 percent fanbase growth over social media. Rachel Jacobson, President of the Drone Racing League, discusses the future of the sport and why she thinks drone racing will soon be on par with traditional sports.
Load More