*By Conor White* The race to build vast 5G networks may bring the promise of faster internet speeds and greater connectivity, but it's also sparked some controversy. One source of complaint: those who shout "NIMBY", or Not in My Backyardーresidents who fear that their towns and lives will be disrupted as such vast infrastructures get built. Melissa Arnoldi, president of technology and operations for AT&T, told Cheddar that those concerns can be assuaged. She pointed to an upcoming project in San Jose, Calif.ーwhere the company partnered with the city to ensure a smooth, safe transitionーas an example. "We \[said\], 'Look, we will make sure that the equipment we deploy meets their standards, we will make sure it's not obtrusive to the consumers, and that it's deployed in a very safe way.'" The San Jose agreement follows similar protests in the state. Residents of Piedmont, Calif., have been [fighting against] (https://sanfrancisco.cbslocal.com/2018/01/25/consumerwatch-5g-cellphone-towers-signal-renewed-concerns-over-impacts-on-health/) new cell towers for months, citing health concerns. But locals aren't the only ones raising issue. Recent reports suggest that 5G could create a Wi-Fi gap, favoring those in urban cities over people who live in rural areas. [According to the FCC](https://www.axios.com/5g-digital-divide-19b70d34-4978-44df-a1cb-ae9222d113ef.html), 31 percent of rural Americans still don't have fixed broadband service, compared to just 2 percent of city residents, and some fear that divide could get worse with new technology. But AT&T said in a [press release](http://about.att.com/story/5g_to_launch_in_more_us_cities_in_2018.html) last week that a greater 5G presence will actually bridge that disparity. Expanding to cities like Charlotte and Raleigh, NC, and Oklahoma City by the end of 2018 is one way the company hopes to do that. The wireless giant's push for 5G only intensified after AT&T's acquisition of Time Warner, now known as WarnerMedia, in June. "One of the key case uses for 5G will be 4K and 8K," explained Arnoldi. "So when you think about transmitting, for example, we did a trial with the U.S. Open on 4K, where we could actually help them broadcast signalsーlive broadcastsーwithout any wires." John Stankey, CEO of WarnerMedia, has already promised the company will be aggressive in delivering new content to consumers, a necessary move in light of reports that rival Verizon is negotiating with Apple and Google to stream live TV. Verizon is also plotting its own 5G expansion around the country, signifying the rising tide of competition. Arnoldi said she's optimisticーand excitedーabout the company's future. "I think if you look at the content we have access to from a WarnerMedia perspective and the technology that AT&T Communications has, I think we're going to have a lot of exciting use cases in the future." For full interview, [click here] (https://cms.cheddar.com/videos/VmlkZW8tMjEwOTg=).

Share:
More In Technology
ClickUp CEO on $400M Fundraise for the All-in-One Productivity Platform
Project management platform ClickUp raised $400 million in Series C funding this week, and founder and CEO Zeb Evans joined Cheddar's "Closing Bell" to talk about taking the added funds to help make the workplace more efficient by being a one-stop-shop for office needs. He also discussed a growing demand for his company's services during the pandemic as companies seek solutions to keep their employees on the same page.
Why Metaverse Real Estate Is Selling For Millions
How much real money would you pay for a virtual plot of land? Developing technology is introducing everyone in the real world to new, virtual worlds, like Decentraland. In this metaverse economy, users are buying virtual real estate at high value – and it’s not just the average Joe that’s looking to invest. Company's like Facebook are betting big.
Dating App Hinge Rolls Out Voice Prompt Feature to Showcase User Personality
The dating app Hinge says it's taking online dating to the next level by introducing a voice prompt feature for profiles. Michelle Parsons, chief product officer, joined Cheddar to talk about providing the question prompts for users to make accounts more personable in their own voice. She also went into how much the pandemic has had an impact on engagement.
Assessing Shiba Inu and Dogecoin as Crypto's Meme Coin War Heats Up
Tonya Evans, professor at Penn State Dickinson Law, joined Cheddar to talk about the meme coin war flaring up between the Shiba Inu and Dogecoin tokens. She noted that one of the most fascinating takeaways from the crypto craze is the "power of community" being able to manipulate market prices. Evans also talked about the rising number of coins coming to market and how to assess if they are worth investing in.
Expanding Genetic Testing for Women Everywhere
Nicole Lambert, President at Myriad Genetics joins ChedHER to discuss how to expand access to genetic testing for all women, and how her experience as a 'pre-vivor' motivates her role in the industry.
Facebook Rebrands to Meta, Gives a Glimpse into Internet of the Future
Social media giant 'Facebook' has rebranded itself as 'Meta' in a move that has many talking about the motive behind the timing of the announcement as the company finds itself getting negative press almost daily. Editor In Chief of Investopedia Caleb Silver breaks down the change and how the vision of Meta and the Metaverse could change the future.
Shopify Q3 Earnings Fall Short of Estimates
Third quarter Shopify earnings fell below expectations in both revenue and earnings per share. Though the e-commerce retailer has seen growth in partnerships with Target and Spotify, as well as adoption of a buy now, pay later payment option, Hatem Dhiab, Managing Partner at Gerber Kawasaki explains the impact that ongoing supply chain issues have had on Shopify's bottom line.
Load More