Artificial Intelligence Enhances World Cup Fan Experience
*By Jacqueline Corba*
Fox Sports is teaming up with IBM to offer soccer fans a unique experience during this year's World Cup.
The tech giant's artificial intelligence system Watson is powering a cognitive-based platform that lets fans make their own customized highlight videos throughout the tournament.
"It's about unlocking that fan experience wherever folks are in the United States," Robert Schwartz, Global Leader of Strategy and Design at IBM iX, the company's digital ad agency, told Cheddar's Peter Gorenstein at the Cannes Lions festival. "It is a huge opportunity to tap into that fan passion."
Dubbed the FIFA World Cup ["highlight machine,"](https://www-935.ibm.com/services/ibmix/case-studies/fox-sports.html) the platform allows fans to browse FIFA's archive of current and past matches. IBM's Watson compiles and analyzes the footage based on the user's commands. The software also encourages users to share their clips on social media.
Schwartz says IBM iX is looking to roll out this platform for fans of other professional sporting events, including this summer's U.S. Open tennis tournament.
For the full interview, [click here](https://cheddar.com/videos/world-cup-powered-by-artificial-intelligence).
Wyndham Clark is the U.S. Open champion and certainly played the part. All he did was hold his nerve against a world-class collection of contenders. Clark held off Rory McIlroy to win by one shot at Los Angeles Country Club.
Diver Diego Balleza, desperate because of a lack of financial resources ahead of next year's Paris Olympics, is making a leap to a different platform in which he also wears few clothes: OnlyFans.
The Vegas Golden Knights captured the young organization’s first Stanley Cup with a 9-3 romp Tuesday over the beaten up and exhausted Florida Panthers.
Confetti flying in Denver. The Nuggets sharing hugs while passing around the NBA championship trophy. Those scenes that, for almost a half-century, seemed impossible, then more recently started feeling inevitable, finally turned into reality Monday night.
