Total spending on Super Bowl ads has skyrocketed over the years, growing 5 times larger than it was 23 years ago. In addition to the networks, the entertainment and pop culture partners are also benefiting from the high price tag for 30 seconds of airtime. Ryan Schinman, Co-Founder & CEO of Mayflower Entertainment, was with us to share how he connects brands with athletes, celebrities, and influencers.
Schinman is responsible for orchestrating some of the largest endorsement deals ever made between Madison Avenue and Hollywood. He is credited for creating such partnerships as: Matthew McConaughey and Scarlett Johansson with Dolce and Gabbana, Diddy and Usher with Mercedes, and Oprah and DJ Khaled with Weight Watchers. Schinman said the Super Bowl ad that he was involved in that he is most proud of was the Justin Timberlake commercial with Pepsi. He said it made Pepsi "beyond relevant" in the pop culture world.
Super Bowl ads cost around $5 million. Schinman said there's no exact science for measuring the success of a marketing campaign because there are too many variables. Put simply, if brands can improve their visibility and sell more products, it's worth the investment, he added.
Babylist CEO Natalie Gordon joins Cheddar to discuss how the website is helping new parents, how to make a registry and how secondhand options are available.
Biotechnology company Regeneron Pharmaceuticals is buying 23andMe for $256 million, two months after the genetic testing company filed for Chapter 11 bankruptcy protection.
ReturnPro CEO Sender Shamiss to discuss how his company is changing the way we make returns and how Trump's tariffs are affecting the return business. Watch!
Walmart, which became the nation’s largest retailer by making low prices a priority, has found itself in a place it’s rarely been: Warning customers that prices will rise for goods ranging from bananas to car seats.
Chris Beauchamp, Chief Market Analyst at IG International, joins J.D. Durkin to give analysis on the recent trade truce between the U.S. and China. Watch!
