Total spending on Super Bowl ads has skyrocketed over the years, growing 5 times larger than it was 23 years ago. In addition to the networks, the entertainment and pop culture partners are also benefiting from the high price tag for 30 seconds of airtime. Ryan Schinman, Co-Founder & CEO of Mayflower Entertainment, was with us to share how he connects brands with athletes, celebrities, and influencers.
Schinman is responsible for orchestrating some of the largest endorsement deals ever made between Madison Avenue and Hollywood. He is credited for creating such partnerships as: Matthew McConaughey and Scarlett Johansson with Dolce and Gabbana, Diddy and Usher with Mercedes, and Oprah and DJ Khaled with Weight Watchers. Schinman said the Super Bowl ad that he was involved in that he is most proud of was the Justin Timberlake commercial with Pepsi. He said it made Pepsi "beyond relevant" in the pop culture world.
Super Bowl ads cost around $5 million. Schinman said there's no exact science for measuring the success of a marketing campaign because there are too many variables. Put simply, if brands can improve their visibility and sell more products, it's worth the investment, he added.
JPMorgan Chase says profits jumped sharply ias the bank cashed in billions of dollars of its holdings in Visa Inc., also helped by higher interest rates.
Archegos's Bill Hwang turned $10 billion into $160 billion into nothing. Plus: Intuit's layoffs, Elon's travails, Boeing's bad week, Jerome Powell, and mor
Language learning apps surged in 2024, with Babbel offering interactive lessons, vocabulary practice, and grammar exercises for effective language acquisition.
The Mind-Money Connection explores how managing finances can boost happiness and uncover the real impact personal finances have on mental health and well-being.
