Total spending on Super Bowl ads has skyrocketed over the years, growing 5 times larger than it was 23 years ago. In addition to the networks, the entertainment and pop culture partners are also benefiting from the high price tag for 30 seconds of airtime. Ryan Schinman, Co-Founder & CEO of Mayflower Entertainment, was with us to share how he connects brands with athletes, celebrities, and influencers.
Schinman is responsible for orchestrating some of the largest endorsement deals ever made between Madison Avenue and Hollywood. He is credited for creating such partnerships as: Matthew McConaughey and Scarlett Johansson with Dolce and Gabbana, Diddy and Usher with Mercedes, and Oprah and DJ Khaled with Weight Watchers. Schinman said the Super Bowl ad that he was involved in that he is most proud of was the Justin Timberlake commercial with Pepsi. He said it made Pepsi "beyond relevant" in the pop culture world.
Super Bowl ads cost around $5 million. Schinman said there's no exact science for measuring the success of a marketing campaign because there are too many variables. Put simply, if brands can improve their visibility and sell more products, it's worth the investment, he added.
Nodi is giving kids a safe way to stay connected before they're ready for a smartphone. CEO Pascal Leonard Blum breaks down how the device works for families.
From coast to coast, gas prices are telling different stories. AAA's Aixa Diaz explains what's behind the numbers and what it means for American drivers.
AutoStore’s CPO Parth Joshi explains its new AI software layer designed to optimize warehouse robots in real time and unlock smarter, more efficient fulfillment
ROC CEO B. Scott Swann joins us live from the NYSE to discuss the company's IPO and how VisionAI is transforming facial recognition for defense and security.
If you asked anyone in 2007 what a “subprime mortgage” was, they wouldn’t have any idea. So here’s a question for you: Do you know what the private credit
Matternet founder and CEO Andreas Raptopoulos on the state of drone delivery in the U.S. and what it will take to make aerial delivery a mainstream reality.
