Total spending on Super Bowl ads has skyrocketed over the years, growing 5 times larger than it was 23 years ago. In addition to the networks, the entertainment and pop culture partners are also benefiting from the high price tag for 30 seconds of airtime. Ryan Schinman, Co-Founder & CEO of Mayflower Entertainment, was with us to share how he connects brands with athletes, celebrities, and influencers.
Schinman is responsible for orchestrating some of the largest endorsement deals ever made between Madison Avenue and Hollywood. He is credited for creating such partnerships as: Matthew McConaughey and Scarlett Johansson with Dolce and Gabbana, Diddy and Usher with Mercedes, and Oprah and DJ Khaled with Weight Watchers. Schinman said the Super Bowl ad that he was involved in that he is most proud of was the Justin Timberlake commercial with Pepsi. He said it made Pepsi "beyond relevant" in the pop culture world.
Super Bowl ads cost around $5 million. Schinman said there's no exact science for measuring the success of a marketing campaign because there are too many variables. Put simply, if brands can improve their visibility and sell more products, it's worth the investment, he added.
U.S. tariffs on steel and aluminum “will not go unanswered,” European Union chief Ursula von der Leyen vowed on Tuesday, adding that they will trigger toug
The Trump administration has ordered the Consumer Financial Protection Bureau to stop nearly all its work, effectively shutting down the agency that was created to protect consumers after the 2008 financial crisis and subprime mortgage-lending scandal. Russell Vought is the newly installed director of the Office of Management and Budget. Vought directed the CFPB in a Saturday night email to stop work on proposed rules, to suspend the effective dates on any rules that were finalized but not yet effective, and to stop investigative work and not begin any new investigations. The agency has been a target of conservatives since President Barack Obama created it following the 2007-2008 financial crisis.
Jeff Benedict, author of 'The Dynasty,' weighs in on the Kansas City Chiefs being the next big dynasty, who he thinks will win Super Bowl LIX and more. Watch!
